WHY THE FUCK in the 1990s did every American carmaker have two or more identical cars with completely different names?

Dodge Aries / Plymouth Reliant

Ford Taurus / Mercury Sable

Chevy Cavalier / Buick Skylark

And on and on…

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They still do…

They just hide it better now.

Yeah but i still don’t really get it. Probably to maximize the life of the tools/molds.

I think it was because they had established brand loyalty segments by age categories and didn’t want to lose any elderly customers while still acquiring younger ones who wanted more…style!