I agree with most of you guys. The "ad for zap" model is bound to happen. It's just another iteration of "influencer" culture with product placements. You pay me money and I will blast or shill your product to my followers. So the problem is long standing and big problem.
I can see nostr:npub12rze589jx0gg6kslkjfl2gxxkhtlw73t5shyve5qrglrv6c2qflqejj7ns point and I believe it's fair as getting traction as a small business is hard. So why should their be a double standard?
I think reading over this thread it's not so much this question, but how advertising is conducted. I agree with both nostr:npub14qz92uedt0a8jte8jqg63jr3s5cc99cej36jh883z6tprlu354uqqe2q26 and nostr:npub1wtuh24gpuxjyvnmjwlvxzg8k0elhasagfmmgz0x8vp4ltcy8ples54e7js that blatant shilling isn't cool and is a reason why legacy social media is insufferable.
So where do we find a balance?
If I put on my entrepreneur/sales hat I think as a group we must reexamine the approach of making a sale and how we sell products. Applying the traditional sales tactics on savvy consumers like that who inhabit #nostr is going to lead to ruin as a business owner and blow up any sort of goodwill they may have had for us.
I have long been a advocate of "building in public" and the "Orbit Model" of marketing and to me this is one of the paths forward aside from nostr:npub1jg552aulj07skd6e7y2hu0vl5g8nl5jvfw8jhn6jpjk0vjd0waksvl6n8n approach with zapvertising. If I was to build a product/service I want my clients to see my journey when I'm building up my business. I want my product/service to become a story that I have shared with the users that have followed along. My failures, my success, I want the community to see that. When it launches I want to share in the milestone with the community I have built. Doing it this way, to me it's no longer an ad, but I did/doing something cool and it's up to you if your buy something from me or not when that milestone is reached.
So I think their is a right and wrong way to advertise on here and I think those who do it right will be rewarded and the ones that don't will be muted by the very client/community base they are trying to build through consensus. That is the nature of this protocol.