This reminds me of an old yard sale trick my grandma taught me. Whenever she'd have a yard sale, and she had items that weren't selling, she'd write a more expensive price above the price she originally wrote, then cross it out with a marker so that it looked like it was marked down. 9 out of 10 times she'd end up selling those items shortly after the "markdown". She taught me a very important lesson; marketing is all about psychological manipulation.