Basically, companies skip the middleman and spend their ad budget by zapping their customers directly. Like airline miles, but universally valuable because it's #Bitcoin.

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So if I am saying, that nostr:npub1zjmgexq3hvn99cfyth34ljnlrkr0uhvy8q4ej540fwj0p90yc6lqw5ytc0 has great books 📚 translated to german and great translators, they should ⚡️ me for that? 🤓

Potentially, but more like "click this link to our shop page and collect xxx sats", or "1% cash back on blabla product till end of week". User getting paid BY advertising, not FOR advertising.

It's more like: Hi nostr:npub1zjmgexq3hvn99cfyth34ljnlrkr0uhvy8q4ej540fwj0p90yc6lqw5ytc0 I created a cool meme, which tells a cool story about buying books at aprycot.

If the people/aprycot likes the meme, aprycot can just zap the note to boost it, and get more visibility for the note itself and similarly to their own brand.

Sorry, one more question.

Only after integrating nostr:npub1getal6ykt05fsz5nqu4uld09nfj3y3qxmv8crys4aeut53unfvlqr80nfm , my Zaps get properly displayed.

Does it depend on which wallet is used to make that happen and show Zaps ⚡️ ?

No idea. Better ask the #nostr devs

The wallet has to support a special nip, nip57 to get the zaps displayed in the correct way.