I don't think the intent is to completely step away from Bitcoin content?
When it comes to talking about Bitcoin, there are different contexts. I love reading about how a parent is incorporating Bitcoin into their kid's lives or if a farmer has their first Bitcoin customer at their local market. Those are great Bitcoin stories.
The Bitcoin content that sucks are people who are talking about the really useless stuff like dips, ath, the price, how much they stacked, how much they regret not stacking, etc etc. lame, boring, same-y stories that have happened and will continue to happen for the rest of time.