If the seller doesn't want to be responsible for holding your property they can choose to operate like Bull Bitcoin does where they never hold your coins.

But Swan chooses to hold your Bitcoin. Therefore they assume responsibility for holding your Bitcoin.

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Isn’t the whole fuzz that Swan didn’t build their own infrastructure so they use partners like fortress trust which are the ones that actually hold the bitcoin they sell?

In any case if you’re buying bitcoin or any good for that matter by definition someone else holds the good until you buy and redeem it.