they had balloons and everything man

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DAMN I want some Steak n' Shake right about now!! Too bad California is anti-beef tallow.

ROAD TRIP!

LFG!!!!

This is making me consider driving two hours to go to one

Quick service restaurants are all down on sales at the moment. If this gets steak n shake any momentum others will follow. (Source, I have worked in the industry financially)

They recently closed all the locations within the Austin area. Closest one is near San Antonio.

I can't imagine this is going to boost sales much, but it's a good precedent. I hope it pays off for them.

I think being in that predicament is what gives them the courage to try this