He sells these ice cream at dollars or colombia currency, and makes like a 30-40% from the final price I think...
He got really popular in the city because he created a regional brand of ice cream and made a good use of social media...
He owns his own business and taxes in Venezuela aren't so high as in USA...
Taxes in Venezuela are only 16% BUT for business...
Most venezuelan, like 95 % of people (who doesn't have a business) doesn't pay taxes! Only business owners pays it