This study examines the acceptance of insect-based foods by consumers in Germany. The nationwide online survey (N = 516) focused on which factors have the greatest influence on the willingness to consume an insect burger and buffalo worms....

Hierarchical multiple regressions showed that food disgust was the most important predictor for the acceptance of edible insects.... The high influence of food disgust shows that not only the explicit disgust for insects is decisive for the consumer readiness of insect-based products, but also the domain specific disgust for food.

Despite the strong sustainability awareness of our participants, and contrary to our expectations, sustainability consciousness did not prove to be a significant predictor for the willingness to consume insects.

Implications for marketing strategies and educational interventions will be discussed.