Lightning is for businesses now that transaction fees have risen. This was always going to be the case eventually, but the transition has greatly accelerated.
One thing we've learned at nostr:npub19tcpurtt6xulhw0r6sc404j9jraj0h8me2lzs7z2tqewz7l0hpas59nlea is that business priorities are far different than consumer properties.
Since the lightning economy has shifted and product market fit is now closer with business, it's consumer payments where there remains a gap.