On ramps and high product use friction:

I've been reading about #btc and "crypto" for years now and it is still challenging.

#BTC needs it's steve jobs moment badly-

There ends to be one single plug and play set up that is easy to on-board and easy to use.

The patchwork of apps for the functional workflow we have currently is untenable.

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I think a big problem is that "crypto" is a universe. If you think you have to understand it to do anything, you'll get frustrated and not do anything (or worse).

In-person Bitcoin-only, lightning-focused does work. I've seen people teach someone by just getting them to download WoS, then sending them Sats. In minutes.