Personally i learnt that if I truly crave that I need that, for example if I had been getting to little nutrients and have an energy deficiency ill crave something like a BBQ pizza from dominos. Ill permit myself one then its fixed.

But since you said you don't want to i'd say the next best thing you can do is find out why you have that, listen to your body what is it trying to obtain? Then obtain what its after.