Replying to Avatar The Daniel 🖖

One of my favorite stories about logo design was when I heard a talk by the designer of the new Animal Planet logo.

The client insisted on two things: First, don’t give us an elephant. Second, it can’t be blue. As you can probably guess, the final logo is the one on the right.

Logo design is not about giving the client what they ask for, it’s doing what’s right for the brand, so that it tells the story for you.
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HoloKat 2y ago

Am I the only one who thinks this doesn’t look good?

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pam 2y ago

same here

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Marius 2y ago

I think it is dynamic and kind of fun. The elephant seems to have a good time.

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The Daniel 🖖 2y ago

I like it a lot. It has energy.

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rugged.rug 2y ago

It changes how I feel about animal planet in a bad way for them, but in a good way for me, since I now know what kind of decisions they are making as a company (spending money to destroy brand equity for nebulous superficiality). Reminds me of changing IHOP to IHOB.

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nobody 2y ago

It’s ugly

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Water Blower 2y ago

It’s so ugly

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Odysseus 2y ago

I agree new logo is terrible. Not just mildly worse but Orders of magnitude worse