Goldbugs are so desperate for the portability and divisibility of bitcoin they want a "gold backed crypto", which is just a centralized custodian with flare. Memes, in the field of mimetics, are what spread ideas; memes have been around for all of civilization and used for such things as, promoting different denominations of gold coinage. Equal measures of gold still carry different values today based on the desirability of the specific mints flavor. The "atomic structure" of bitcoin is in no way changed with drivechains, adding new transaction types to bitcoin does not remove your ability to self custody, it does not remove your ability to transact in censorship resistant ways, it does not inflate the supply, nor redistribute the wealth or anything else. Things proposed that would alter the fundamental operation of bitcoin, like proof of stake, are totally ignored.