There has to be a middle ground, I like the hypernote concept as exemplified here. Conversely should we have hypernotes for, as you say, displaying discussions with emojis and so on that can be used in zap.store?

Just remember that HTML is very common but not universal - native apps are not web apps.

so instead of "open with..." or plain-text alt, it would show an “iframe” which can be anything a browser can run?

usually the reasons against this are fishing or security-related, but with WoT or community moderators these things could be whitelisted.

nostr:nevent1qvzqqqpxqupzq70sp5l45x0vspscnl9tq0qmunlcr5vwunm98jy043qluq6hpapjqqst43ktcn4lj6rkcc8j5xypu4nxarvw3sgp4x97e5c8gyctvhm25qsc640ev

Thanks sir, cheers!

What app is that? And where can I test it?