I was super-serious about my first round of keto and absolutely logged everything.
Once the ball really got rolling, I was losing about 0.5 lb per week with ZERO increase in activity level. Keto made my body willing to burn onboard fat stores so my appetite decreased and I never had to fight through hunger, even though I was def at a significant calorie deficit. It was all shockingly easy.
I have close friends / family that still think the only way to lose weight is to torture yourself by eating salads all the time, feeling hungry and miserable, and working your ass off in the gym 5-7 days a week. It's such a horrible prospect that they just don't even try to lose weight. Road seems too hard.
Keto has worked wonders for me because the ONLY effort involves being disciplined about food (which is easy for me. I'm boring; I love salmon, eggs, cheese, broccoli, avocado. Happy to eat them every day).
I wish those other people in my life would just give it a f'n try. But they just can't shake the incorrect equation:
Losing weight == really hard, miserable work
The other thing is that I view keto as a tool, but not necessarily a lifelong permanent way of eating. If you have excess fat you want to burn, do a stint of disciplined keto until you get to your target body fat percentage. Then ease up but keep monitoring. If bfp drifts back above some uncomfortable threshold, switch back to keto for a bit.