Maybe they're exploiting the fact that governments and certain corporations want to constantly control the economy and average people always want to fit in society. A recipe for massive disaster.

Fortunately, people are becoming more stupid over time and the consequences of it can't be really predicted or controlled

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Yeah possibly, while skilled people running actually successful business are often quite smart (in my experience anyway), their goal is quite simple. Give people what they want. If the stats show they're more likely to xyz, then give them xyz. I don't think much more action goes into it.