I'm scaling up a media company, POW Media.

I'm focused on making viral inspirational, educational & entertaining content about Bitcoin.

We have a media team and a revenue team.

I'm going to be hiring people who will be in the client success side, revenue/sales, media & leadership roles.

I'm bitcoin-only and focused on the mission of getting 1 million people to setup a bitcoin savings plan and getting 10,000 wholecoiners taking self custody of at least 1 BTC.

I'm not going to be able to recruit exclusively Bitcoin maximalists, so I wonder how founders of bitcoin-only companies deal with the topic of employees posting about crypto/non-bitcoin stuff.

I don't want to be "censoring" my employees but I also don't want entropy in the signal that I’m broadcasting (Bitcoin-only.)

For bitcoin founders … do you make it a non-negotiable that employees can't talk about crypto or any other topics publicly?

If so how do you enforce that?

If not, what’s the strategy?

Feel free to DM me if you don’t want to post publicly.

Current list of tutorials I'd like to get to. What would you most like to see? What's missing?

Yeah, I'm into fitness.

Fitness whole taco in my mouth.

If Bitcoin is digital property and Bitcoiners are becoming autonomous/sovereign individuals, the historical analogy of being paid in Bitcoin for services lines up with pledging allegiance to a nobleman / Lord or Baron & getting a land grant as a fief.

Vassals would receive land grants as a reward for loyalty, but it wasn't that they owned the land, they could use it. The noble retained the rights to the property & could reclaim it on disloyalty or death.

Eventually the descendants of vassals could inherit the land but they would still have to pay homage & fealty to the lord/nobleman to keep it.

Vassals of a lord/baron were expected to do things such as accompany them on travel as an entourage, give them counsel on legal matters, fight with them in battle (or hire a mercenary) & let the lord & his servants use their accommodations when required.

With bitcoin lending & miniscript maturing, this could actually come to fruition a lot sooner than we think.

Imagine giving a fiefdom of 1 BTC to a vassal of your citadel where you are using a composable miniscript multisig setup that allows for your vassal to borrow against the BTC and "work his digital property" ... but the even of disloyalty (he doesn't pay back the loan) or death, the BTC comes back into your treasury.

For viceroys, castellans or other direct reports declare allegiance to your digital citadel, a blockchain property grant of X BTC could be created as a reward to demonstrate your trust & support, or if you want it to be earned it could take the form of a decaying multisig that decays to just a single sig or multisig that is in their control after X time of proving loyalty.

Welcome to Finca Koki Costa Rica. (Nostr first story)

You’re looking at 60 Ha of bush clad land on the side of of the Poás volcano, a 1.1MW hydro facility and a bunch of sheds mining bitcoin. It’s about an hour up the road from where I live on a good traffic day.

It belongs to Eduardo Kopper and the land has been in the family for 5 generations, who I met last year.

Here’s the thing: Eduardo was about to lose this land because during covid in 2020 the State Owned Utility said “demand for electricity is down. We aren’t going to buy your power any more”

With a large mortgage debt on the hydro plant, a cash cow became a white elephant overnight.

He went to the bank to say “here are the keys to the property. I cannot finance the loan any more”

But at the same time his son-in-law asked if he’d considered bitcoin mining.

He was highly skeptical but tried it on a single miner. It worked (of course) so he scaled up. The bank loaned him the money to get the first 700 kW of bitcoin mining (provided he called it a “datacenter”) and now he earns more than enough to pay off the loan interest.

He’s made Finca Koki into an eco retreat. Parties of school kids come through. Executives do team building on the adventure and recreation facilities he’s built which include canoeing and zip lines.

He sponsors poor local kids to do camping and life skills building, which his teenage son facilitates.

All made possible because of bitcoin mining.

As we say in Costa Rica

“Bitcoin: El futuro del dinero!”

(Bitcoin: the future of money)

GM