Nostr integration spells the end of “Are you following me on [insert app]?”
nostr:npub1v5ufyh4lkeslgxxcclg8f0hzazhaw7rsrhvfquxzm2fk64c72hps45n0v5 and nostr:npub1yfg0d955c2jrj2080ew7pa4xrtj7x7s7umt28wh0zurwmxgpyj9shwv6vg have shown the way. Others will follow.
Festina lente!
Last week I posted about "Nostr struggling" and while there were many good responses, it seems to me that a bunch of people misunderstood my premise.
I'm going to clear that up here and expand on the idea a little further.
First of all, I'm a Nostr bull. I'm sold, and I know how necessary this is. I'm still recruiting souls from twitter:
https://x.com/SvetskiWrites/status/1828403019081269661
Secondly, I know that Nostr is SUPERIOR, technically speaking - and while the apps might not be as smooth, and some of the UX might be buggy, the substrate were working with is fundamentally better than the status quo.
nostr:npub1wmr34t36fy03m8hvgl96zl3znndyzyaqhwmwdtshwmtkg03fetaqhjg240 did a fantastic job of explaining that at the recent nostr:npub1nstrcu63lzpjkz94djajuz2evrgu2psd66cwgc0gz0c0qazezx0q9urg5l conference (I suggest everyone watch that if they haven't - and I'm still bummed I couldn't make it).
There are so many NIPs, and so much tech shit going on, that nobody else stands a chance really. Elon might have cool AI, but we have nostr:npub1l2vyh47mk2p0qlsku7hg0vn29faehy9hy34ygaclpn66ukqp3afqutajft that can produce more prototypes than all the AIs in the world, combined.
That being said, my reference to "struggling" was not about the technical side of things. It was about messaging & go to market.
I speak to people every day about Nostr. I live in Brazil right now and travel on a regular basis to at least 10 countries each year. When I speak to people, they don't really care so much about censorship resistance, or Bitcoin (interestingly enough, two things Rabble also mentioned in his talk).
What they want is a place to connect, that's COOL.
And that's a VERY HARD thing to do.
nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m and the guys did it with Twitter early on, and so did the Instagram founders - but for every one "hit" - there are another 1000 well built flops which people just didn't find "cool."
Right now, the messaging is more doom, than bloom. More "you need this bc government gonna get you", and less "this is where the cool kids are at".
Now...I understand that this is gonna take time. All good things do. But if we're going to attract more people, the conversation needs to evolve.
I wrote a piece a little while back called "Social as a Service" and framed Nostr more as this substrate for a Universe of new applications. Once again, Rabble echoed this in his talk and leaned into the "Social Protocol" angle.
I personally find this more compelling. More white-pill, and more appealing for the purposes of growing a network. People need to be pulled, not pushed. The latter can work in bursts here and there (as we've seen this week since the Telegram debacle), but it's not sustainable growth.
nostr:npub1a2cww4kn9wqte4ry70vyfwqyqvpswksna27rtxd8vty6c74era8sdcw83a has been doing really good work with her framing, and I think her 80% bloom / 20% doom approach is a good one.
nostr:npub1c878wu04lfqcl5avfy3p5x83ndpvedaxv0dg7pxthakq3jqdyzcs2n8avm has some good framing too with the “city” analogy
_______________
Thinking out aloud, maybe we just need more angles. I guess the Bitcoin people are still going to be attracted by "government gonna get you" - and we're FAR from saturation in that dimension. So maybe the right approach is the have that conversation with THEM...but a very different conversation with others.
Ultimately, I hope to see more go-to-market initiatives that are user-oriented, and get people excited about Nostr. We saw that at the Nostr booth nostr:npub167n5w6cj2wseqtmk26zllc7n28uv9c4vw28k2kht206vnghe5a7stgzu3r that nostr:npub18ams6ewn5aj2n3wt2qawzglx9mr4nzksxhvrdc4gzrecw7n5tvjqctp424 kicked off, and that nostr:npub1hz5alqscpp8yjrvgsdp2n4ygkl8slvstrgvmjca7e45w6644ew7sewtysa is now working on.
We've got some plans for later this year at a few conferences as we unveil nostr:npub15xd2mmjnh3caykh77djsv73e0zkrp42jp5mwerx8f4m6su40wdvss7t3l3
I know nostr:npub1utx00neqgqln72j22kej3ux7803c2k986henvvha4thuwfkper4s7r50e8 and @fiatjaf are doing some podcast stuff, which is excellent. Also nostr:npub1693220pmp0a4c04a0p7hkz874vsxkyfrvtk2yk4zjyj3e4c0ugjs3r4j0c is doing a Nostr book.
I'm starting to repeat some of what I said last week, so I'll stop here.
Ultimately the point is this:
Nostr is not struggling "technically" speaking.
But it's not yet found a compelling enough SPACE in people's minds, outside of the Bitcoin community. And it's not found a narrative yet that's compelling, beyond the "government gonna get you / big tech gonna ban you".
When we find that, I expect things to really begin taking off.
Thankyou for coming to my TED Talk 🤣🤣🤣
Yes I also use the 'cool kids' more often then the it's our 'only hope'. Plus. The: 'You listen to Podcasts right?'
Glad to hear you enjoy my dad's old music from the seventies!!
Would love to test out the beta!
Hey - Nostriches. Remember that SXSW panel nostr:npub1trr5r2nrpsk6xkjk5a7p6pfcryyt6yzsflwjmz6r7uj7lfkjxxtq78hdpu is doing that you meant to vote for, share a thousand times over, and then vote for again?
This is how purple goes mainstream if you give af.
Here it is:
An Up and Down button is confusing as heck! ⬆️⬇️
Yes/no . For/against what's wrong with that?
Press ⬆️ everyone!!
Yes ! Welcome 😁 check out nostr:npub1yfg0d955c2jrj2080ew7pa4xrtj7x7s7umt28wh0zurwmxgpyj9shwv6vg for music with Nostr login!
Here's my profile for Reason on Nostr and why it could very well change the world
Pasting a few paragraphs here, you can find the rest at the link
Feel free to spread far and wide 😉
*************
Can Nostr Make Twitter's Dreams Come True?
Twitter's founder says Nostr is “100 percent what we wanted”—an open, ownerless network
Alex Gladstein | 8.13.2024
Virtually everyone agrees that social media is broken. On Facebook, X, Instagram, and TikTok, people fear out-of-control algorithms, fake news, state actor censorship, and propaganda. Google and Meta collect vast troves of personal information on their users and receive hundreds of thousands of requests every year from governments around the world to access that data. YouTube has become arguably "the most powerful media platform in the history of humanity," yet its algorithm is an ever-changing black box to the creators that populate the platform with videos. During the pandemic, federal officials were in contact with every major social media platform, coercing them to remove content.
The problem is centralized control. We can't trust companies to run our primary communications infrastructure. Government regulation only makes matters worse because it creates new legal barriers to entering the industry, which protects incumbent players and stifles innovation.
What if there were an alternative, not owned by Elon Musk, Mark Zuckerberg, or the Chinese Communist Party? What if there were a way to control your own data to prevent companies from harvesting and monetizing it? What if you had granular control over what you see in your feed, with the freedom to choose your own algorithms? What if you owned your identity, which could be accessed seamlessly across different clients? That way, if you disapprove of the changes that Elon Musk brought to X, instead of closing your account you could take your handle and followers elsewhere.
That alternative exists. It's called "Notes and Other Stuff Transmitted by Relays"—or Nostr.
The Decentralized Solution
Invented by a pseudonymous programmer and overwhelmingly funded by grants from non-profit foundations, this decentralized, free, and open-source protocol has been quietly evolving for the past three years. Like bitcoin, Nostr is a community-run digital network highly resistant to censorship and corruption. It has 40,000 weekly active users and a growing ecosystem of clients and applications ranging from social media to long-form publishing to payments.
Nostr is only necessary because our existing internet is so broken.
Fifteen years ago, social media seemed destined to decentralize the world and give power back to the people. In 2009, we watched as Arab Spring activists used Twitter and Facebook to organize, coordinate, and help topple several long-standing dictatorships. The promise was that these new social platforms, designed by Silicon Valley entrepreneurs, could help liberate the masses.
It was intoxicating—but turned out to be a mirage. The Arab revolutions stalled out when brutal military regimes cracked down. These platforms became tools for spying and censoring their users. X and Facebook have helped journalists and human rights activists reach bigger audiences, but they haven't fulfilled their revolutionary promise.
Jack Dorsey's Shift from Bluesky to Nostr
This was a major theme at the 2024 Oslo Freedom Forum, which is put on annually by the Human Rights Foundation, where I serve as chief strategy officer. At this conference for democracy and human rights, Twitter co-founder Jack Dorsey told the audience that the problem was, actually, guys like him: The very fact that Twitter, now X, has a CEO makes it a single point of failure. Governments routinely pressured Dorsey to censor content; once the company's offices in India were raided. Dorsey says that under the new Musk regime X complies with whatever governments want.
The X network is proprietary. Known as a "silo," this construct traps a user's identity, followers, and data. X also has the power to evict anyone from the platform and delete what they've written. Several years ago, when he was still running the company, Dorsey became convinced that Twitter should become an application instead, where users could post content to an open, ownerless network. This would make it similar to how bitcoin works, where you use an application called a wallet to interact with the network, but the network itself is neutral and open.
Building a non-proprietary architecture was Dorsey's original vision for Twitter, but over time the need to maximize revenue to build a business and serve shareholders undermined that goal.
Nevertheless, in 2021, Dorsey encouraged the creation of Bluesky—an initiative bootstrapped in-house to create that open neutral base layer. But after Musk bought the company, the managers of Bluesky were afraid they would run out of money and started raising funds from venture capitalists, which undermined the vision of building an open platform. Dorsey grew disenchanted and left the Bluesky board.
At the conference in Oslo, Dorsey explained what happened next:
I asked a question: What open source initiatives should I be funding that would be helpful to the public internet? And people kept tweeting at me that I should be looking at Nostr. I found the GitHub that described it and it was 100 percent what we wanted from Bluesky, but it wasn't developed from a company. It was completely independent. Its paper diagnosed every single problem we saw and had. But did it in a grassroots and dead simple way, that felt like the early Twitter where any developer could get on and really feel it.
Escaping the 'Golden Prisons'
Nostr was created in 2020 by the pseudonymous Brazilian programmer fiatjaf, who describes it as "the simplest open protocol that is able to create a censorship-resistant global 'social' network once and for all."
Though nobody is in charge, Nostr works as promised and is thriving. "It is the solution we've all been looking for," says Miljan Braticevic, founder of Primal, one of the two dozen plus clients now available for the Nostr protocol. "Nostr is not a Twitter competitor or a Mastodon competitor. This is the biggest misconception at the moment. That's just the tip of the iceberg. Nostr is nothing less than the foundation for the new internet. Meaning almost every conceivable app we have today will be built on Nostr."
Braticevic's prediction is echoed by at least a dozen other prominent developers. Martti Malmi, the first coder to work on bitcoin alongside Satoshi Nakamoto, is now a Nostr developer. In a recent talk, he said he had started to work on similar ideas around decentralized identity in 2019, only to come close to giving up. But then he found fiatjaf's invention, which he called a "godsend."
"Bitcoin is freedom of money, and Nostr is freedom of everything else," Malmi said. "I was there" in the earliest days of bitcoin, "and Nostr is even more intense."
For something that could be world-changing, Nostr is quite simple. To join, you sign up with a mobile or desktop client, which helps you to create a public and private key pair. The public key (or "npub") is used as your identifier, and you share it with clients and other users so that people can find your posts or pay you for your content. The private key ("nsec") is hidden by the user, stored safely (just like a bitcoin seed phrase), and is your way to log in to different services. Unlike platforms like X or Facebook, no other information is required to set up and use Nostr.
This gives users a powerful range of sovereignty. You can use a client, for example, that has strong hate speech controls. Or you can choose one that doesn't have any at all. You can use a client with aggressive algorithms, just like the ones X uses today. Or you can use one without any algorithm at all. Today, when you log in to an app like Primal, you can sort your feed by what's the latest, by what's most popular, by what's most zapped, or by customized keywords. It's up to you.
Last month, the macroeconomist Lyn Alden, author of one of the best books on bitcoin, published a long essay about Nostr's potential:
[Nostr] is a simple set of foundational building blocks that, if widely adopted, could gradually reshape "the Web" as we know it. Instead of a separate set of siloed social ecosystems, we could gravitate toward a more interoperable set of ecosystems, with more of the power dispersed to the content creators and to the audience, and away from the middlemen corporations.
The Nostr network is constructed like a spider web that can morph and regenerate, making it almost impossible to censor. When you set up a client on Nostr (perhaps, Primal or Damus on iOS; Amethyst on Android; or Coracle on the web), you choose from a variety of relays to connect to. This architecture ensures no single point of failure: If you are connected to seven or eight relays, and half of them choose to censor posts, your feed remains censorship-free, as your app will display the net sum of everything broadcast from each relay. If the Chinese government decides to attack your relays—as it did in 2023 when Damus launched on the Hong Kong and mainland app store—then more can be spun up. "The enemy," said Damus creator Will Casarin, "is too numerous."
Prominent bitcoin developer and educator Gigi—who switched to Nostr and deleted his X account—says that what helped it become so resilient is that it has zero exit cost. If the Chinese Communist Party bans YouTube, its domestic users lose everything. There's no way to get back their profiles and followers. The same is true if a user voluntarily closes an account.
Gigi calls these corporate silos "golden prisons" with no escape. Nostr's spider-like architecture makes escaping easy. If one client goes down, or you fail to connect to one relay, you just find another client or connect to another relay. You keep your posts, photos, preferences, contacts, and even algorithms of choice. If you use X, you are an X creator. But if you use Primal, you aren't a Primal creator, you are a Nostr creator.
https://reason.com/2024/08/13/can-nostr-make-twitters-dreams-come-true/
'Feel free to spread far and wide!😁'
🫡
Looking for recommendation for non-LED lighting for the home that dont simulate a corporate office gulag (incandescent bulbs are banned now, wtf)
#asknostr
cc nostr:npub1a00wj229auzjswlq4s77y4u8eqdx5k9ppatgl8rtv8va65f6mwksum9q3h
I use Philips professional series. leds.
These are tuned. And used in retail for high color accuracy, and less fatique with long exposure. Get them with a diffraction cover to increase the Omni directionality of the light!
nostr:npub1unmftuzmkpdjxyj4en8r63cm34uuvjn9hnxqz3nz6fls7l5jzzfqtvd0j2 & nostr:npub13qrrw2h4z52m7jh0spefrwtysl4psfkfv6j4j672se5hkhvtyw7qu0almy, I think this explains why we can't post nostr:npub1v5ufyh4lkeslgxxcclg8f0hzazhaw7rsrhvfquxzm2fk64c72hps45n0v5 app links on Facebook without them getting deleted. ✅
https://www.socialmediatoday.com/news/umg-announces-music-licensing-deal-meta/724019/
Have the same prob. Podverse does work but Fountain. 'something went wrong' message.
Device to device tunneling vpn service
Bought my tickets for the nostr:npub1rwh33t5x8n7czknhts5fg0v0fml8mkl7neaarksumkkf8d679qrqcz7avv today for Oktober in Amsterdam #earlybird
Logged in to my node via tailscale and nostr:npub1xnf02f60r9v0e5kty33a404dm79zr7z2eepyrk5gsq3m7pwvsz2sazlpr5 bimbamboem quick as a whistle!
Faster then my trad. Bank!
#grownostr #beyourownbank
just two of the best MCs & #Bitcoin bulls you’ll ever meet 🧡
always such a pleasure to work with, Thank you nostr:npub1hu3hdctm5nkzd8gslnyedfr5ddz3z547jqcl5j88g4fame2jd08qh6h8nh & nostr:npub1cj8znuztfqkvq89pl8hceph0svvvqk0qay6nydgk9uyq7fhpfsgsqwrz4u for all you do! 
Love the T shirt nostr:npub1cj8znuztfqkvq89pl8hceph0svvvqk0qay6nydgk9uyq7fhpfsgsqwrz4u !
Damn is this automatic service. 😎 Cool
https://youtu.be/_1CLFOxJ2V4?si=cuE6lYFCAx9UtTTv
#value4value #value4valuemusic #podcast #podcasting2.0 #youngones #mtv #countdown
This is the way!
GM
Hold your left pinky with your right thumb and index. Squeeze gently while exhaling!
It always works for me!

