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Mike Rama
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Nostr marketing experiments. Follow along šŸ‘†šŸ½ Creator Economy
Replying to Avatar PABLOF7z

Yes, the previous solution were based on a standard that was obvious wasn’t going to work and a few of us said so at the time; we’ve been working on a different solution, NIP-29, that has A TON of momentum behind and that I’m fairly positive will work.

To be clear, what nostr:npub1kjehzhkadcmt9wxu34ftf65gpplwh2rsl8p6fa03266evjrtpm9qg24x4r is saying here is EXACTLY the use case I have in mind for both Olas and specially Highlighter; my wife and many people in my close circles are described by what Mike is mentioning here; in fairly confident that what we’re building now completely enables that use case completely supercharged compared to existing siloed solutions.

I need to look more into highlighter! Thanks nostr:npub1l2vyh47mk2p0qlsku7hg0vn29faehy9hy34ygaclpn66ukqp3afqutajft - other than here, anywhere else to follow your work?

What is the nostr equivalent of creators collecting phone numbers and emails…?

Let me explain:

On apps like Instagram/TikTok/YouTube, many creators will attempt to take their audience off platform and eventually capture some info like name, email, phone number.

This allows creators to:

1. Own their audience (reducing platform risk)

2. Have closer communication channels with their audience

With nostr, it’s apparent to me that Number 1 is solved for…

But what about number 2.

What exists for this today?

Some form of community, more direct communication, super-follow, etc.

Does something like this exist? Is there even a need for this here?

šŸ¤”šŸ¤”šŸ¤”šŸ¤”

Replying to Avatar PABLOF7z

here's the Olas testflight link:

https://testflight.apple.com/join/2FMVX2yM

Version 0.1.7 still hasn't been approved by Apple; I guess they are off from doing reviews today

I’m curious - how does it work that I see some posts on Olas but they don’t appear here on my primal app?

Do I need an invite code to test on TestFlight? Can you share? TY

Bringing handpan vibes to nostr in 2025

https://m.primal.net/NMrk.mov

This is gonna lead me down a rabbit hole. Never heard of this before. Any more resources on this? TY

The bulk zaps through zapadd - not sure how that works technically though because I don’t see them directly in my wallet

Here’s how I’d run a 50,000,000 sat nostr marketing campaign…

Coming from someone doing +$10M monthly client revenue on TikTok.

Let’s break it down.

For example sake, let’s say we’re running a campaign for nostr:npub14am887cf6kvwkce89nt7dsw3v9qrrn0uppxyvr6a2jd7xdwuwccqwnudp2 ā€˜s brand, Heart & Soil (with a 0.5 btc budget)

Step 1:

First we’re going to identify 100 relevant nostr creators and negotiate terms of posting.

Let’s say 100 creators at 300,000 sats per note each.

We’ll spread out the posting times over the course of a month… about 3 per day.

Nothing groundbreaking so far… but here’s where things become a bit different than your typical social media campaign…

Instead of paying creators offline, Heart & Soil would zap 300,000 to each creator - publicly visible on their note.

This does 2 things:

1ļøāƒ£ Increase visibility on that note (more zaps = more traction)

2ļøāƒ£ Increase positive sentiment of the brand (i.e. ā€œthis brand supports nostr creatorsā€)

If you see a note about a brand, then that brand zapping 300,000 sats, this will get your attention.

Step 2:

Top of funnel šŸ‘€

We’re going to allocate 10,000,000 sats to ā€œbulk zappingā€

The plan is to send 21 sats to nearly 500,000 notes over the course of a month.

I’d probably attach a message like ā€œEat your organsā€ or something like that to each.

The goal here is to drive eyeballs and awareness to the account.

Step 3:

Profile and bio set up.

Think of this like a funnel.

We’re going to be getting tons of eyeballs to the account…

Now, what we do with that attention is key.

First thing, let’s repost all of the creator notes to get social proof on the account.

Secondly, let’s get our bio set up.

It should say something like this:

ā€œThe most nutrient rich supplements on the planet. Goal of sending 10,000,000 sats (currently at 1,342,091). Tag us and we’ll zap you! Use code NOSTR for 10% off.ā€

The goal is to turn buyers into creators and set the precedent that Heart & Soil zaps all creators.

I’ve noticed that there is a ritualistic posting style on Nostr - the good morning notes, coffeechain etc.

We want to get this style of note going for Heart and Soil.

Allocate 10,000,000 sats to just zapping customers that post the product on nostr.

What do we think - would this work? Would brand campaigns be a complete flop on nostr? What would you do differently?

Deleted all social media on my main phone except for Primal.

ā€œEnergy flows where attention goesā€

Woke up to 5,225 sats from nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m

Taking that as a sign

Onward🫔

I sent another +60,000 sats today as a test…

(And might have even broken a few things 😬)

Day 3 of my zap-vertising experiment:

1ļøāƒ£What I did

2ļøāƒ£What I learned

3ļøāƒ£What comes next

Let’s recap:

On day 1 I sent 60,000 sats - primarily large quantities (on average +300 Sats)...

My thinking was that if I was the top zap on trending notes, I’d get a lot of visibility.

I ended up growing by 87 followers.

I posted a full day 1 breakdown, and that note started getting a ton of traction on it’s own.

Since I was gaining momentum from that alone I figured I’d pause the zapping experiment until that died down… thus, no day 2 recap.

Today I went for a very different strategy…

1ļøāƒ£ What I did:

This time I went for Quantity > Quality

I sent (or tried to send) +6000 zaps at about 8-10 sats each (my goal was 60,000 sats total).

Truthfully, I have no idea how many sats were actually sent…

A lotta shit broke.

First, I was using zapadd.com to send bulk zaps

This was quite unreliable. I think I lost probably 30k-40k sats in the process.

I have no idea how many zaps were ultimately sent but I think a few thousand.

I will say, the developer who built it was super helpful with support and did offer to refund everything.

According to him, this might have caused some issues with the primal wallets today.

I’m not technical and have no idea what actually happened other than shit didn’t work and people couldn’t zap me (and maybe many others) for a while today.

In terms of the message - I went with ā€œsending loveā€ instead of ā€œtesting somethingā€

Optimizing for vibes.

Results:

Gained 152 new followers… about 395 sats per follow… ~$0.37

SOLID.

2ļøāƒ£What I learned:

Value 4 Value.

What really got the most traction on my account was my recent note.

And that note cost a whopping 0 sats.

Good content wins.

Regardless of where this zapvertising experiment goes, there is no replacement for good content.

Learning numero dos:

Nostr is such an infant.

The infrastructure feels so new and delicate.

It’s kinda wild that there is no reliable way to allocate $50 to growth.

What excites me the most is that I can help to shape that future…

Picture this - it’s only a matter of time before there are companies on here that want to allocate 10,000,000 sats per day to growth and exposure…

I want to help shape what that system could look like.

(P.S. - I’m looking for some technical counterparts to help build here! Slide in my messages if that's you.)

3ļøāƒ£ What comes next:

Something I haven’t tested yet is direct linking in zaps.

I think these will probably come off a bit more spammy - especially if it's straight to a product page…

I’m working through some creative ideas to make it so it’s still well received

(The ā€œsending loveā€ was very well received today)

What I really want to see is if I send 100,000 sats, and each zap has a direct link, how many clicks will that drive?

Will keep you all posted 🫔🫔🫔

What are economic incentives here for devs/builders?

I’m assuming most devs are just donating time to build freedom tech.

Also assuming there are mostly open source/non profit projects and a few for profit… can someone share examples of each?

Is there a negative connotation around profitable companies in this space?

nostr:note196zg52w87a9rrpq283r2hzmt86wah5vzy83se6mztgha8dcfgewqjq3rml

Something I like a lot about nostr…

There’s no rules. There’s no boss.

Want to try something? Do it.

Want to build something? Build it.

You don’t need to ask.

The collective will decide what it wants and what it doesn’t.

Can someone recommend me some bitcoin/nostr conferences or retreats?

Ideally somewhere by a beach with šŸŒŠšŸ„šŸ½ā€ā™‚ļø

I wanna get to a few meet ups in 2025

I’m exploring.

I’m a builder & creator at heart.

This for me is the fastest way to learn what I want to build.