I sent another +60,000 sats today as a test…

(And might have even broken a few things 😬)

Day 3 of my zap-vertising experiment:

1️⃣What I did

2️⃣What I learned

3️⃣What comes next

Let’s recap:

On day 1 I sent 60,000 sats - primarily large quantities (on average +300 Sats)...

My thinking was that if I was the top zap on trending notes, I’d get a lot of visibility.

I ended up growing by 87 followers.

I posted a full day 1 breakdown, and that note started getting a ton of traction on it’s own.

Since I was gaining momentum from that alone I figured I’d pause the zapping experiment until that died down… thus, no day 2 recap.

Today I went for a very different strategy…

1️⃣ What I did:

This time I went for Quantity > Quality

I sent (or tried to send) +6000 zaps at about 8-10 sats each (my goal was 60,000 sats total).

Truthfully, I have no idea how many sats were actually sent…

A lotta shit broke.

First, I was using zapadd.com to send bulk zaps

This was quite unreliable. I think I lost probably 30k-40k sats in the process.

I have no idea how many zaps were ultimately sent but I think a few thousand.

I will say, the developer who built it was super helpful with support and did offer to refund everything.

According to him, this might have caused some issues with the primal wallets today.

I’m not technical and have no idea what actually happened other than shit didn’t work and people couldn’t zap me (and maybe many others) for a while today.

In terms of the message - I went with “sending love” instead of “testing something”

Optimizing for vibes.

Results:

Gained 152 new followers… about 395 sats per follow… ~$0.37

SOLID.

2️⃣What I learned:

Value 4 Value.

What really got the most traction on my account was my recent note.

And that note cost a whopping 0 sats.

Good content wins.

Regardless of where this zapvertising experiment goes, there is no replacement for good content.

Learning numero dos:

Nostr is such an infant.

The infrastructure feels so new and delicate.

It’s kinda wild that there is no reliable way to allocate $50 to growth.

What excites me the most is that I can help to shape that future…

Picture this - it’s only a matter of time before there are companies on here that want to allocate 10,000,000 sats per day to growth and exposure…

I want to help shape what that system could look like.

(P.S. - I’m looking for some technical counterparts to help build here! Slide in my messages if that's you.)

3️⃣ What comes next:

Something I haven’t tested yet is direct linking in zaps.

I think these will probably come off a bit more spammy - especially if it's straight to a product page…

I’m working through some creative ideas to make it so it’s still well received

(The “sending love” was very well received today)

What I really want to see is if I send 100,000 sats, and each zap has a direct link, how many clicks will that drive?

Will keep you all posted 🫡🫡🫡