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Mike Rama
b4b3715edd6e36b2b8dc8d52b4ea88087eeba870f9c3a4f5f156b596486b0eca
Nostr marketing experiments. Follow along šŸ‘†šŸ½ Creator Economy Building Brands Meet Creators.

Lot of mixed reviews on this…

Thought experiment:

Imagine you own a nostr client and just raised $5M

How do you grow? What’s the plan?

nostr:nevent1qqsw4j7pad54ms0p7l4gkug7knjhhqfn42lqf6cz55eetwcx7f8x7acpz3mhxue69uh4yetvv9uju3rpd46hxtnfdukpyrlw

I walked into the primal house the other day in beautiful Uvita, and nostr:npub1spdnfacgsd7lk0nlqkq443tkq4jx9z6c6ksvaquuewmw7d3qltpslcq6j7 asked me…

ā€œIf you were in my shoes (growth @ Primal), what would you do to grow Primal and Nostr?ā€

I’ve been thinking about this the last couple daysā€¦šŸ¤”

Here’s what I got:

First off, I feel like the biggest unlock for nostr is recruiting creators with existing audiences on other platforms to come over to nostr.

One creator with a massive following could lead to thousands of new nostr users…

We’ve seen this happen many times over…

Now play that out across hundreds of creators with large audiences - this could have a massive impact.

With that being said…

šŸ¤” What’s the best way to recruit creators to the network at scale?

šŸ¤” What’s an absolute no brainer offer to a large creator, something that they couldn’t say no to…?

šŸ¤” Would ā€œrecruitingā€ creators even work? Should all growth here just be organic and natural…?

While I was thinking this through, I had to remind myself of a hurdle that we’d need to overcome to make this work:

Creators DON’T want another platform.

Most are already overwhelmed with the number of apps they need to post on and keep up with…

99.9% aren’t actively looking for ā€œanother social mediaā€

So…

šŸ§ šŸ’­ Here’s the plan šŸ’­šŸ§ 

1ļøāƒ£ Target a group of top creators on X to recruit to Primal.

We’ll start with Health & Wellness creators since it feels pretty tangential to the existing (primarily bitcoin-focused) network.

ChatGPT deep research estimates there are 200,000 health & wellness influencers with over 50,000 followers on X.

2ļøāƒ£ Take that list and create nostr accounts for each.

Start auto-populating their accounts with their existing tweets.

Essentially, bridge the X accounts - whenver they post on X it auto-posts to Nostr.

Now, the most critical step is ensuring that these accounts have a way to receive zaps - even before they’re ā€œclaimedā€.

Sats would accumulate in their wallet until the user ā€œclaimsā€ their account.

The more zaps they receive, the larger the incentive is to come over to nostr and actually claim their account (more on this soon)…

This would tap into into the existing nostr network to ā€œvote with their satsā€ on who they want to see come over to the network…

It crowdsources the growth engine of the network.

šŸ“Side notes/tangential ideas:

- Maybe Primal marks these accounts as ā€œunclaimed/unverifiedā€ so it’s transparent

- After a certain number of days ā€œUnclaimedā€ wallets get their sats sent back to the sender…?

- I’m not technical so idk how any of this would work… just dreaming up over here.

Now, let’s talk about setup and execution:

3ļøāƒ£ Cold Outbound system setup

Build out an email list of all of these creators in step 1.

Use a tool like TweetScraper or other email scraping tools.

Set up a cold email outreach system using Instantly AI…

Spin up a handful of domains and email inboxes - should be able to send 1000s of emails daily.

For some extra touch points set up Drippi AI for Twitter DM outreach out scale.

Now here’s where it get’s interesting…

4ļøāƒ£ The NO BRAINER pitch.

Message each creator with a short no brainer pitch…

Remember, 99% of creators don’t want another platform to post to…

This no brainer pitch is meant to get their foot in the door.

We’re not selling the full nostr vision (just yet)…

For now, we’re literally just going for the primal app download.

The pitch?

You have free BTC waiting for you, an audience that’s already growing, and it requires 0 effort to maintain since your account will auto-post from X.

Follow up with their updated stats every 14 days.

ā€œYou gained 197 followers and were zapped 21,538 sats these past 14 days… come claim your account and walletā€

This could be done at scale - sending thousands of these emails daily to targeted high profile creators.

5ļøāƒ£ is it even worth it…?

I had a conversation with nostr:npub1zga04e73s7ard4kaektaha9vckdwll3y8auztyhl3uj764ua7vrqc7ppvc and he mentioned that it seems like all marketing efforts to grow primal/nostr are irrelevant and the only thing that moves the needle are big events…

Things like:

- Twitter banned in Brazil

- Telegram CEO arrest

- Ross Ulbricht joins nostr (soon šŸ‘€)

Macro events will likely always be the needle movers…

But imagine 100,000 creators already warmed up when the next big wave happens?

Lmk what you think šŸ‘‡šŸ½

Hoping this sparks other ideas and conversations

ā€œMagic Realismā€ is what the artist calls this style of work.

Thought these were some of the coolest paintings I’ve seen.

Had to get the toucan.

Been waking up to this Toucan nest lately 🌓

https://m.primal.net/PnNr.mov

Replying to 5579d5c0...

I spent 40,000 sats on a zap-vertising experiment…

Inspired by nostr:npub1kjehzhkadcmt9wxu34ftf65gpplwh2rsl8p6fa03266evjrtpm9qg24x4r , I read everything he posted on Zapvertising.

And I think I also proved that advertising on Nostr actually works.

This was my first time ever advertising for my coaching business, so I've zero experience in this.

Here’s:

1ļøāƒ£ What I did

2ļøāƒ£ The results

3ļøāƒ£ What I learned

1ļøāƒ£ What I did:

I ran a zap-based ad campaign for my health coaching services:

→ 40,000 sats ($40) spent on zaps.

→ Rewarded 2,000 sats for the first 15 reposts & 500 sats for the next 20.

→ Promoted a post detailing my coaching services in an honest way.

My goal? Increase reach and attract potential clients. Everything else was a bonus.

2ļøāƒ£ The results:

→ 47 reposts

→ 40 new followers (40% increase) I didn't ask people to follow me.

→ 38 replies (Overwhelmingly positive)

→ 36 likes

→ Reach of reposts: 20,000 followers of those who reposted

→ 2 potential clients

3ļøāƒ£ Learnings

→ Zapvertising works. This wasn’t just vanity metrics, engagement was high, and I got real potential clients.

→ Reposts = massive reach. A network effect kicks in fast when people share.

→ SPN (Sats per Nostridge) = 2 Sats per Nostridge

→ A 40% increase in followers from a single campaign, without even asking for follows. I intentionally didn’t make following a requirement because I want people who genuinely connect with my content.

→ People are open to this. No negative pushback just solid positive engagement.

→ ROI looks promising. Two potential clients off a $40 spend.

→ Tracking notifications was difficult. I missed a couple of quoted reposts, so I’ll need a better system next time.

Final Thoughts:

Zapvertising has potential, it’s peer-to-peer, trust-based, and cuts out the middleman.

Future experiments:

→ A time-based repost window (e.g., 48 hours) could expand reach.

→ A random draw (posted live) could add engagement & fairness rather than 1st past the post.

This just the beginning, I’ll be running more of these in the next couple of months.

What do you think? Let me know your thoughts! šŸ‘‡

Love to see it! Keep us updated on round 2

If you aren’t flexing your HRV we can’t be friends.

Smart

nostr:note1r44yhhxggxefghre4rl7pjkydrxfcxdhwxhwu7kky2hs2s5y2ywqyfqxfv

If you’re the visionary type, you’ll relate to this:

Your survival brain is slowing killing you.

I learned this while scaling BMC from a one-man shop making $5k/month…

To now +7 figures a year and a team of +30.

The breakthrough?

I finally stopped running from the lion.

Let me explain…

Early entrepreneurship triggers our ancestral wiring:

šŸƒšŸ½ Constant need to stay "productive"

šŸƒšŸ½ Can't stop moving, building, doing

šŸƒšŸ½ Addicted to operational tasks because "we're good at them"

šŸƒšŸ½ Action at all costs to keep the lights on

It’s 24/7 survival mode.

But here's the paradox:

The very instincts that kept you alive in year one will kill your growth down the road.

The real leap happens when you give yourself permission to think.

As a visionary, the most humble thing you can do is admit you can't do it all.

You need to:

āœ… Build teams that execute

āœ… Create space for strategic thinking

āœ… Release operations (while staying connected)

The fierce survival brain that kept you alive years 1-3 in business isn’t the mindset that will take you to millions in revenue…

Stop running from the Lion.

The secret isn't working harder.

It's giving yourself permission to stop and think.

Your next level of growth isn't in more doing.

It's in better thinking.

Is this a new feature on Primal?

Adding a lightning invoice right in the note