America's National Football League "is the latest organization to turn to facial authentication to bolster event security," reports the Record, citing a new announcement this week:

All 32 NFL stadiums will start using the technology this season, after the league signed a contract with a company that uses facial scans to verify the identity of people entering event venues and other secure spaces.

The facial authentication platform, which counts the Cleveland Browns' owners as investors, will be used to "streamline and secure" entry for thousands of credentialed media, officials, staff and guests so they can easily access restricted areas such as press boxes and locker rooms, Jeff Boehm, the chief operating officer of Wicket, said in a LinkedIn post Monday. "Credential holders simply take a selfie before they come, and then Wicket verifies their identity and checks their credentials with Accredit (a credentialing platform) as they walk through security checkpoints," Boehm added.

Wicket technology was deployed in a handful of NFL stadiums last year as part of a pilot program. Other stadiums will start rolling it out beginning on Aug. 8, when the pre-season kicks off. Some teams also have extended their use of the technology to scan the faces of ticket holders. The Cleveland Browns, Atlanta Falcons and New York Mets all have used the company's facial authentication software to authenticate fans with tickets, according to Stadium Tech Report. "Fans come look at the tablet and, instantly, the tablet recognizes the fan," Brandon Covert, the vice president of information technology for the Cleveland Browns, said in a testimonial appearing on Wicket's website. "It's almost a half-second stop. It's not even a stop — more of a pause."

"The Browns also use Wicket to verify the ages of fans purchasing alcohol at concession stands, according to Wicket's LinkedIn page," the article points out.

And a July report from Privacy International found that 25 of the top 100 soccer stadiums in the world are already using facial recognition technology.

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