I think there is a purposeful effort to confuse zionism with Jewish people as a whole so that right wing neocons might feel free to call any opposition the current Israeli genocide racist, the same way the left has been trained see any disagreement with their own postitions as racism or bigotry.

The goal is to destroy all capacity for nuance in the minds of the masses. If people cannot communicate with each other because they have been poisoned against hearing or understanding the language used by others, then everyone becomes easier to manipulate.