Adoption curve my friend…adoption curve.
Most charities are stuck “local” in their thoughts and actions.
There are very few (probably less than 100-ish maybe less than 25) that do a good job with story telling to the masses (aka social media).
If they aren’t doing it well on services that require little effort to get going (ie centralized social media)…they are going to struggle that much more when it comes to decentralized services because it’s outside the way most of them are wired (programmed) to think!
Also remember, most non-profits are laggards…they are 10-15 years behind the adoption curve. (Some are only 5 years behind…we call those bleeding edge innovators of the NPO world 🤣) 