Well that maybe so, until you say ' you can only do it if you own bitcoin and also you need to set up a lightning node or integrate your bitcoin channels with custodial wallet etc...... ' then their eyes glaze over and the best you can do at that point is send them on their way to do some research. Even bitcoin enthusiasts (myself included) struggle to set up lightning nodes / channels. The principle is sound, the practice is so bad that its a turnoff to anything associated with it.