Chanel is Chanel because they blend their own perfumes.

Rolex is Rolex because they build their own watches

Cartier is Cartier because they make their own jewelry.

Hermès is Hermès because they craft their own bags.

All these brands are not only selling things but bastion of expertise, savoir-faire and craftsmanship.

If your brand delegates all these to someone else, I simply can't take you seriously. It isn't the same business. We aren't building the same thing.