When I click on “appointments” in the menu it sends me to a plant nursery website I think you want it to take you to the same place as when you go to Contact > appointment.

I want to see prices. Maybe an “explore our services” page where each of the services you offer are priced out on a hypothetical piece of land that is typical of your target customer. Or just that scenario after you introduce each service on the services page. I want to be able to get enough information from your site without talking to you yet, what the service I am interested in will approximately cost. I also don’t want to be surprised when we actually speak on this appointment and you get all the details on my property and can finally quote it. I know that can be hard but I only want to be surprised down in price. Surprised up in price and I’m going to hesitate, if I can get sufficient information to know this is what I want then I will be motivated to make the next step of seeking an appointment if our chat is as good or better than what I was anticipating. If I can’t get that information in advance I will have more hesitation to set up the call and probably won’t. I don’t want to have an awkward phone call where I tell you I’m not interested because of price or whatever the thing is that I’m surprised by in a negative way.

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Ignore the appointment bit. It’s either fixed now or my thumb hit the wrong link.

Thanks for your input. I love this idea about the hypothetical area and cost. I’ve been trying to figure out a way to advertise cost range and I think you’ve nailed it. I have some more work to do.