1/10 Network effects prevent new competition
Think of the gigantic social media platforms like Facebook, instagram, tik tok and co., which flood their users with endless content, precisely selected for effectively persuade them and waste their valuable lifetime for making money by placing ads in front of their eyes. They fulfill the needs of the attention seeking human nature and get more power as more users are on board. Utilizing their huge network effect makes them so much better then new competitors, because they can provide more attention. Which leads to: