The mother of all rug pulls for traditional social media platforms is building as we speak. Nostr is not just another social media app like Parler or Mastodon. As you know, it’s built different.
But why will it be successful? And why will it be one of the most disruptive developments ever witnessed?
Lets unpack! 🧵
1/10 Network effects prevent new competition
Think of the gigantic social media platforms like Facebook, instagram, tik tok and co., which flood their users with endless content, precisely selected for effectively persuade them and waste their valuable lifetime for making money by placing ads in front of their eyes. They fulfill the needs of the attention seeking human nature and get more power as more users are on board. Utilizing their huge network effect makes them so much better then new competitors, because they can provide more attention. Which leads to:
2/10 Leaving is hard
People are so into social media these days that the main part of their lives takes place online. Which also means they are strongly emotional attached to their chosen platforms. Leaving one of these platforms means leaving your audience, friends, memories, groups, information streams, posts, chats and much more behind. Things that took years to build. So, leaving a platform needs careful consideration and is a big step for the individual. And exactly this mechanism makes it super hard for people to switch their social networks. Only solution is to use more then one of them:
3/10 You cannot maintain endless social media profiles
So if you can’t make yourself leaving one platform for using another, you could consider using more than one. What might make sense from a logical viewpoint becomes more and more unpractical, especially because of the growing need to compete with the algorithms that start punishing you as soon as you stop posting regularly. Considering that a moderate use of social media is already pretty time consuming, using multiple platforms comes with shortfalls. And shortfalls for users mean problems for emerging platforms:
4/10 Crossing the chasm was only possible, if the platform has something new to it (like Tik Tok)
Because of the problems of leaving a platform or maintaining multiple platforms, in combination with their perceived benefits due to endless content and personal connections, choosing a new platform becomes really unattractive. As long as its not going viral (like tik tok did), their chances to really take off are very small. Plus: reasonable unique selling points don’t matter much, because:
5/10 Most people are lazy and still blue pilled
Even if there are alternatives emerging, many people don’t feel the need to profit from the added value of these new platforms. I am talking specifically about platforms that promote censorship free experiences and information without manipulation or so called „fact checking“. Most people don’t realize that this is a huge benefit and of those who do, only few will make a move. As the saying goes: „You can guide a horse to water, but you can’t make it drink.“ So, why is it different with nostr?
6/10 How nostr will cross the chasm
Basically it is because nostr is overrun by bitcoiners who are sexy and know that.
Ok, jokes aside - Nostr comes with two features that will mainly facilitate its run to the top.
First: It erases the pains of leaving a platform or using multiple platforms. So it makes it way easier to move to nostr since you can be assured that everything you build on there will stay and be flexible enough to move with you, if you decide to use another or multiple clients.
Second and more important: nostr is where the monetization will be. Zapping is such a powerful feature with a scope that we probably cant imagine at the moment. But even without knowing where zapping will take us to, we can anticipate its role in crossing the chasm: giving content creators (important: also small and mid sized creators!) the ability to monetize their content directly with their users. And as soon as content creators with big followings join, they will bring their audiences with them. This is when the hot phase starts and adoption speeds up.
7/10 What the adoption will look like
It will get messy, it will get wild but it will be beautiful. It also will take some time, since tbh, using nostr is not that easy for our lazy blue pilled friends at the moment. But as time goes by, it will become a lot easier and people will flood in with increasing speed. This will kick off a loop that forces traditional social media and new competitors to build easy-to-use and beautiful clients. This is when things start to explode.
8/10 What will the end result look like?
In my opinion, the landscape will change drastically. We will leave the current situation of only a few social media platforms running the show to everything concentrating on one social media platform with different access points - the clients of nostr. And what started as the dream of freedom loving bitcoiners will present itself as a dream for every social media user. How long this will take is hard to predict, but I don’t see why it should not happen.
9/10 Impacts on Bitcoin
As we all know, Bitcoins killer app is being perfect money. But besides that, the establishing of a better and more powerful social network hits people exactly where they are willing to change for their own benefits. So we could call nostr the killer app for Bitcoin in a certain way. You just can’t get nostrs benefits without getting orange pilled on the way.
10/10 V4V is great
I hope you enjoyed this „thread“ and I would happily discuss it with you. If you found value in .. ah fuck it, you already know.
Its zap o clock.⚡️
Additionaly, in Nostr you do not need to make your audience engaged in unpacking a 🧵
1. No algorithm that rewards certain parameters.
2. No limitations on note length.
3. No Ads to interrupt content.
Don't get me wrong, I liked your content, but I never liked threads🧵
I am just happy, that it's not required in Nostr anymore. Even to communicate longer topics.
What do you think, any reason why a 🧵 would still offer benefits for someone on Nostr?
I appreciate your point and I think that both types have certain benefits and shortfalls.
I chose to use a thread on this mainly because of:
A) clean structure that helps discussing single headlines/statements
B) Make it possible to repost certain headlines to put emphasis on a single statement
C) Give an easy and encouraging entry by not displaying a 5-10 min reading time text
I guess that in the end it’s a trial and error thing until the best solution is found. What do you think?
PV ☀️ would you share your thoughts on this? ☺️
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My additional thoughts on that 👇 would love to hear what you guys think 🙏🏻
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I put some more information on together on why nostr will climb to the top of social media networks. Would love to hear your thoughts! 🧡🙏🏻⚡️
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A really good 🧵on the Social Media migration problem and why Nostr will overcome it with it’s own value!
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🙏🏻🙏🏻🧡🧡
Check out my deep dive about this thought 🧡⚡️
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Additionally thoughts I put together 👇🏻🧡
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My deep dive on that with a detailed analysis on how and why nostr will make it big time👇🏻🧡
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Deep dive what nostrs impact will be and how it will win. What are your thoughts about this?
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Some detailed thoughts about this phenomenon that may contain valuable additional information 🧡💜
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This is what I think about that. Would you add something to it? 🤙🏻🧡
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The only thing I would add, in addition to monetizing content, Nostr will also be a free, peer-to-peer market place for goods and services. Game over.
Do you agree on my take on that? Would you add something? 🙏🏻
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You could make my day as well 🤣 maybe you find analysis like this valuable?👇🏻💜
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You know what’s funny theory?
At some point, all these bullshit influencers will be forced to use nostr instead of other platforms. The hilarious part: they will have a hard time to monetize because most of their braindead followers don’t even go to the fiat mines and cannot zap them fortunes.
The best of it: Quality creators don’t have to compete with bullshit influencers, because they will need to find a new job and might even disappear from the screens. This is especially true when companies start to pay for the attention of their audience directly.
Fun times ahead! ⚡️
PS: If you want to know why they will move to nostr, start here 👇🏻
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It will be very fun to watch the influencers flail around on Nostr trying to monetize their content. I predict a lot of public meltdowns 🍿
Quality content will win out 🤙
Well... If the world doesn't start to get straight, un-clowns itself and censorship stops, sure nostr will prosper like crazy, demonetizing tons of useless influencers, leaving mostly the good ones. Because people will be thirsty for uncensored and "REAL" platform.
But I guess many centralized platforms is already trying to implement their own shitcoins. In time they will learn and start to use bitcoin as well, probably in parallel with their shitcoins... And later they will be forced to end their shitcoinery tendencies and will stay just with bitcoin.
The question is how many people will be thirsty for clean, uncensored and private key based platform. And how many will rather stay comfortably sitting where they are... If history teaches us anything it is that comfort trumps self-sovereignty. Let's see how user friendly can Nostr become until the then.
If you’re interested in a deeper analysis about this, read this ser
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Followed #plebchain 🤙⛓️
