The easier it is to return a bought item, the more likely it is I will buy it
The easier it is to close a business, the more likely I will start one
The easier it is to fire someone, the more likely I will hire someone
The easier it is to end a rental contract, the more likely I will rent
The easier it is to exit, the more likely I will stay
- Juraj Tsu, The Tao of Friction