Nobody wants to pay Alby's prices is probably because no one is actually making money.
Most Bitcoiners I've seen selling things are homemade products that are extremely expensive and the sales that they do get is probably from other Bitcoiners curious to see what it's like to purchase things using Bitcoin.
I doubt they are making a steady stream of income enough of pay Alby's prices.
I infact have no clue what their prices are but I remember signing up to voltage dot cloud and they had prices up to 25USD a month. Which is way too expensive for me since I'm not making a steady income from Bitcoin.
Now if I ran an actual business like a restaurant or hotel that accepted Bitcoin 25USD a month is not a lot if my sales are high. It would be worth it, instead of me trying to manage my own BTCPay and lighting hub.
I have yet to see actual businesses accepting Bitcoin around me. Many of the current business owners are fait in the head. Meaning they can't afford fool around with Bitcoin. They are in a lot of debt and don't care about getting humanity out if slavery.
I think as real estate starts collapsing we will see more Bitcoiners start to run businesses and we will see actual businesses start accepting Bitcoin. I do see some very cheap real estate near me and someday I might just start a business but currently with the communist government and their taxation and regulations. It's better to just keep hodling.
They're will be a point where things change and it's time to start a business and I will be glad that their is Bitcoin companies like alby and voltage out there who can help me with Bitcoin payments.
Until then I'll self host, learn Bitcoin, zap others and have fun.