Hereās another piece of generally useful advice from the article:
āWhenever some men care about a trait others are indifferent to, the most valuable trait isn't the one that matches the median taste. It's the one that satisfies those who care.ā
Taleb (disgraced as he has become in the Bitcoin community) pointed this out with respect to kosher foods. All Coke products are kosher, not because the average consumer cares, but because a few care a whole lot and everyone else is indifferent.
I think this also explains some of the prevalence of woke elements of modern cinema. Lots of people are indifferent (live and let live) but a few care a whole lot. It also happens that the few that care are over-represented in the arts.
The general lesson is that you canāt draw conclusions about median taste from the traits of goods on offer alone. Coke is kosher everywhere, but it would be a mistake to conclude that the median Coke drinker keeps kosher.