It’s a very masculine shot.
Discussion
But it’s a dive watch? 😂
This one makes more sense 
A watch with an old camera, a passport and a map. I feel like I have a purpose in life now 😂
Just giving an example of how my brother and I would roast advertising 🤙🏼
Well that was very funny!
There’s nothing wrong with the watch, but they try to make connections to other things that don’t have anything to do with a watch, which is the silly part.
Why not just photograph the watch and it is what it is?
Yeah I agree with you but they need to put a ‘spin’ to it!
The shoe is obviously a males shoe and quite a nice one, the cards well that makes it look a little glamorous- think James Bond type so it’s all about how it makes someone feel when they see it…I guess!
Need to attach a feeling hence the props!
Even when you rationalize it, it's still working at the subconscious level.