Most people don't think very hard about the social media they use. They just do what they are used to, what is convenient, and what their friends are doing.
Before I dedicate a lot of time purple pilling people I think some UX bugs need to be worked out. For example search still doesn't work consistently, sometimes I lose my follows and followers a few times before they stick ect.
We are here for the alpha testing to find out of it's sustainable/scalable. Once it's a little more streamlined and we have more features it'll get easier to onboard new people.
Existing social media will only get crappier from here, which will also help.