Genuine, not engagement farming, nostr question:

What is your threshold for ‘annoying’ zap amount? I’ve been going back and forth with zap amounts as a subtle form of getting my brand out there but would love to hear what consensus is.

Marketing on nostr is a really tough problem some of us are working to tackle

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I got a 1 sat zap once. I wasn’t even mad, just impressed we can send that small of an amount so easily.

👍👍

Single-digit zaps are spammy. That’s my current threshold.

But a better question here would be, What amount of zap would make you want to visit my profile/website/etc?

That’s a great question. Relative to each person. I’ve been doing 33 sats but I feel like 100 sats or more might be more reasonable and eye catching.

I think 100 is probably a good starting point. A lot of people will fling 21, 42, or 69 sats back and forth on literally any post. They’re fun to send/receive, but honestly I don’t ever pay attention to what’s written in them. You start hitting a bunch of people with 3 and 4-digit zaps and you’ll start getting more attention.

Having not madebit to the left of the decimal yet, my zaps are still small... Shrugs, hoping to hit 1BTC within 4 years, but still fun to send little zaps just cause I can, and no one can stop me. Better than just a like to show appreciation, anyways.

HFSA... Have Fun Staying Annoyed? 😉😂

The original question was related to advertising. Agreed, if the purpose is fun then send whatever amount you want. If you’re trying to advertise your brand/product, then fun is not the end goal. You want the attention of potential customers. How much does it take to get your attention? That’s the relevant question.

how many you

Agree. Maybe 7 is the low bound?

I’m sure it depends on the person. I set my wallet to hide any transactions below 10 sats, and to hide notifications less than 21 sats, and even then I simply don’t look at messages in any zaps less than 3 digits. Thanks for the sats, but not worth my attention to be bothered with that.

This is the price to get the attention of the best member in Nostr.

My price is that I follow anyone who has zapped me 1k

Attention ain’t free 🤝😂 You and I already follow each other, but here’s 1k for good measure sir 😁

OMG 🥹

What if I pay 1000sats for a follow but I only post about how communism is the only way to save humanity?

I don't sell follows, it's just something I've done in the past. Honestly, tryna cut the fat rn.

Also, I'd mute you.

Got eem

Just a mute? How polite of you

No time for communist sympathizers. Are you one?

lol I don't think I'd be on nostr if I were

Didn't think so 🫡

Glad to hear

🫡

Here’s 1000 sats. We’ve been enjoying the wine! Thanks. Holding onto my Satoshi’s Reserve until the next halving cycle.

Followed because of the comment not the zap.

I'm happy to hear your cold storage is full of the good stuff!

Definitely good stuff in more ways than one! We have two young kids now so aren’t doing much traveling for wine tasting at the moment, but will love to get a tour when they get older.

Give me a shout when you're out this way! I'd love to show you the cellar

Mine is 99 😂🖕

That said, zaps are seen publicly so as long as it’s visible on the post, anyone who sees that post sees that zap message. In that case, it makes more sense to zap posts that are popular, instead of zapping to get the attention of the person you’re zapping.

I agree, so you gotta decide if being the top zap on that post (for at least a bit) is worthwhile

And make it enough that some mf like me isn’t gonna come along and zap higher just to hide the ad 🤣🤣

Get em

I wish I could say I see what you are saying, but I’ve never seen the messages in zaps.

Use a better client. Damus severely lacks features compared to other apps. Nostur, Primal, and Yakihonne are much better.

I just tried #Nostur and #Yakihone. Conversion was rough on the follower/following count, and now see missing responses in DM and how zap messages are displayed, but those two apps were cluttered vs. simple #damus. I’ll try primal next but keeping expectations low.

If none of those apps work out to your liking, maybe you can convince the Damus team to add the feature you want. It’s useful to see the zap messages on the notes as you scroll. As for follower counts, there’s no consistency with that because it depends which relays your app is pulling people’s contact lists from. Each app handles it its own way. Nostur just shows infinite followed if I remember correctly, which is probably my favorite 🤣

I appreciate the info and thoughts🤙🏻

🤝🫡

Zaps with clever comments work way better for me. I send em a lot too when I wanna do a drive by and not get reply notifications.

Agree with you on single digits tho, it’s better than a like I guess… but something feels off. I’d rather10 likes and one fat zap across multiple posts. Then I get a gauge on what you’re into. Like it literally helps you get to know someone online in higher fidelity IMO…

fun to read & think about this stuff

Agreed. We’re only scratching the surface of what’s coming next

i don't think they're always spammy but maybe shouldn't show in top zaps somehow?

I’d at least agree they’re not always intended to be spammy.

What ever your heart feels😆 You could debate that marketing zaps are engagement farming that you pay sats for. So what is the amount that doesn’t seem annoying? It’s a good question.

I would have a budget, maybe a daily budget. Select a few accounts each day.

Anything below 21,000,000 BTC is likely a scam

I think there’s a lot to be said for organic and word of mouth growth. Reposts from others who believe in your brand. Seems less contrived and less of a turnoff.

Agreed. That’s the strike model and I like it

You can just decide on the value, for the value.

I've seen you grow organically just here on nostr. Zappertising is great. But I love the marketing via zapping a pod like RHR for a shoutout think this could really transform marketing

The rhr shout-out is high powered

I’ve been considering that. But they won’t read you shilling a product. So I just need to think of something witty to make them laugh lol

I’m fine with a 1 sat zap, I haven’t done zap vertizing but I honestly don’t mind any amount, cause the zaps keep stackin

You don't want people to think you're cheap.

I chose 69 because the word that comes to mind when people is it is "nice"

42 is the answer to life's most important question

But wait. . . .what is the question?

Look up hitchhiker's guide to the Galaxy if you don't get this reference

I do 😅

They are literally reciting the next line the multidimensional beings say. They ask drep thought "Wait, what is the question then?"

got me

10, 21, 42, 69, and 100 are all the most common I see 🤓

Iv been on the receiving end of one of your 69ers. I thought that Ben guy is on a whole nother LVL.

I know we don't necessarily want to hold Google Ads as our goal, but how much would a single print of an ad costs in Google Ads? The engagement is different, but at least that would give you an idea of what advertising costs in the fiat world and that would help make a decision regarding the zapping amount.

Exactly. I think about this a lot!

Eventually 1sat will be worth more than $1.

Any zap is a good zap.

🫂💜

Start with 5000 per day, and on weekends, 10000 per day. Do a giveaway or contest. It depends on what you can afford and what you hope to achieve. Marketing is easy when you're having fun and enjoying yourself. And when you're selling your product. 👌

👆🏼 this. And 21 sats is like a Nostr standard. 12 would prolly also pass as normal. Target your recipients specifically … and follow up with a bit of engagement. Double whammy.

Makes sense

Good ideas. Thank you 🙏

I don’t think there’s a fixed number, it’s more about intent. If the zap feels genuine, even a small one isn’t annoying. If it feels spammy, even a big one can be. ⚡

1 sat = 1 sat

There’s no annoying zap amount

Thank you so much for all the intentional replies. Everyone has given me a lot to continue thinking about and consider 🫡

nostr:nevent1qqswsmetgvatxhgdnpqzg8n8a5je0n9h7stevl308mvs4njy574cajqpzemhxue69uhhyetvv9ujuurjd9kkzmpwdejhg6xrgr8

3 and under. Possibly up to 6.

To me, there is no such thing as an annoying zap. Annoy me all day long.

Anything under 42 is not great for a zapvertisement. We want folks to pay it forward at this stage, so 42 is 2x21 which wotks well.

In 15 years though, 4.2 sats should be plenty 😉

👍👍

21 sats seems like a good minimum, 2100 if you want to do awareness marketing 🕶️

🫡🫡