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Sophia
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https://tidal.com/browse/artist/66149723?u finishing mba 🤫 postera crescam laude

Totally. It is very interesting to see what happens next. Cause technically speaking organisations could have been building closer to their customer bases years ago and with just in time in place. I used to have to ask the buying office as a sales assistant to please, please, please not make the customers wait for make to order. Cause if there is like a pandemic or something… you know what I mean I’m sure. Interesting cause Jobs didn’t believe in it, yet Tim found a way round and CEO he became :)

Yeah…good times šŸ«‚

Cool :) have fun. Went to a recent exhibition in Melbourne too. They were so ahead of us, in everyway possible

It’s so funny, trump said about Australia ā€œYet we imported $3 billion of Australian beef from them just last year alone,ā€ he saidā€.

My grandfather William was the first person to export meat from Australia to America, his first customer ā€˜the Waldorf Astoria’ in New York, and his biggest customer base Tampa, Florida. Oh the irony :)

Business doesn’t exist anymore - family dynamics…

My papou came to Australia with just the clothing on his back, a pair of sandals on his feet and a piece of rock cake in his hand, on a boat. I’m so proud of him and miss him every day.

Wine is fragile and difficult to ship.

Bitcoin is volatile internet money.

Neither seemed like a foundation for a business—

until I found my best customers: Bitcoiners.

🧵 How I took my winery from zero to all-in:

2021

I’d just started selling my wine at farmers markets.

One day, a guy asked, ā€œDo you accept crypto?ā€

I said, ā€œI’ll take your bitcoin,ā€ and had no idea how I’d actually do that.

He walked away.

But it stuck in my mind.

The first person who ever asked.

I was a Bitcoiner, but didn’t think that had anything to do with wine.

Bitcoiners were 0% of my sales.

2022

I joined Twitter. Went to my first Bitcoin conference.

And the people in it? They were my people.

Honest. Curious. Genuine. Driven.

A few folks started asking if they could buy wine with bitcoin.

I said yes—not because I saw a business opportunity.

I just wanted more bitcoin.

I added a little Bitcoin logo to my wine bottles.

Put up a ā€œBitcoin Accepted Hereā€ sign at the farmers market.

But that was mostly for my own obsession.

I mostly had old men come up and warn me about bitcoin’s volatility.

But sometimes, real ones would trickle through.

One woman saw the sign and said:

ā€œYou accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.ā€

I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.

Sure enough, I now consider him a friend.

Bitcoin sales still felt more like a fun side quest than a real channel.

Bitcoiners were ~10% of my sales.

2023

This is when I felt the shift.

Early in the year, bitcoin sales started covering my living expenses.

By the holidays, the momentum was undeniable.

Still not everything—but enough to make me pay attention.

Bitcoiners weren’t just buyers.

They were thoughtful. Loyal. Fun to talk to.

It didn’t feel like marketing—it felt like alignment.

Bitcoiners were ~50% of my sales.

2024

Things got wild.

I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.

The auction blew past anything I’d seen before.

In dollar terms, it beat the entire prior year of online sales.

Then I dropped HIGHER, my second bitcoin-focused wine.

Another record. Same story:

Enthusiasm. Loyalty. People telling other people to support me.

Meanwhile, I was still at farmers markets.

Twelve-hour days every weekend.

Pitching the same story to strangers who’d never come back.

Bitcoiners were showing up, rebuying, and selling for me.

That made the decision easy.

Bitcoiners were ~75% of my sales.

2025

No more farmers markets.

No more trying to reach ā€œeveryone.ā€

I’m all in on Bitcoiners now.

I’ll probably make less money this year.

But I’ll be fired up by everything I do.

And I’ll have complete alignment between my job and my mission.

Selling wine for bitcoin isn’t just good business.

It feels like doing my part to make the world better.

And the fact that I get to do that with wine from my family vineyard?

That’s about as soul-filling as it gets.

Bitcoiners didn’t just become my best customers.

They joined my mission.

Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.

Plant a Flag.

Bitcoin Preferred.

PeonyLaneWine.com šŸ·

ā¤ļø Great to hear. maybe keep the farmers market still.

Replying to Avatar jb55

Is that where he is?

Still using my 13 pro max, battery not great though. I like to prolong technology life, so does my brother :) But I was distracted and dropped phone on weekend. Probs gonna wait for 17, if crack on screen doesn’t get worse.