I walked into the primal house the other day in beautiful Uvita, and nostr:nprofile1qqsgqke57uygxl0m8elstq26c4mq2erz3dvdtgxwswwvhdh0xcs04scyt7yh7 asked meā¦
āIf you were in my shoes (growth @ Primal), what would you do to grow Primal and Nostr?ā
Iāve been thinking about this the last couple daysā¦š¤
Hereās what I got:
First off, I feel like the biggest unlock for nostr is recruiting creators with existing audiences on other platforms to come over to nostr.
One creator with a massive following could lead to thousands of new nostr usersā¦
Weāve seen this happen many times overā¦
Now play that out across hundreds of creators with large audiences - this could have a massive impact.
With that being saidā¦
š¤ Whatās the best way to recruit creators to the network at scale?
š¤ Whatās an absolute no brainer offer to a large creator, something that they couldnāt say no toā¦?
š¤ Would ārecruitingā creators even work? Should all growth here just be organic and naturalā¦?
While I was thinking this through, I had to remind myself of a hurdle that weād need to overcome to make this work:
Creators DONāT want another platform.
Most are already overwhelmed with the number of apps they need to post on and keep up withā¦
99.9% arenāt actively looking for āanother social mediaā
Soā¦
š§ š Hereās the plan šš§
1ļøā£ Target a group of top creators on X to recruit to Primal.
Weāll start with Health & Wellness creators since it feels pretty tangential to the existing (primarily bitcoin-focused) network.
ChatGPT deep research estimates there are 200,000 health & wellness influencers with over 50,000 followers on X.
2ļøā£ Take that list and create nostr accounts for each.
Start auto-populating their accounts with their existing tweets.
Essentially, bridge the X accounts - whenver they post on X it auto-posts to Nostr.āØāØNow, the most critical step is ensuring that these accounts have a way to receive zaps - even before theyāre āclaimedā.
Sats would accumulate in their wallet until the user āclaimsā their account.
The more zaps they receive, the larger the incentive is to come over to nostr and actually claim their account (more on this soon)ā¦
This would tap into into the existing nostr network to āvote with their satsā on who they want to see come over to the networkā¦
It crowdsources the growth engine of the network.
šSide notes/tangential ideas:
- Maybe Primal marks these accounts as āunclaimed/unverifiedā so itās transparent
- After a certain number of days āUnclaimedā wallets get their sats sent back to the senderā¦?
- Iām not technical so idk how any of this would work⦠just dreaming up over here.
Now, letās talk about setup and execution:
3ļøā£ Cold Outbound system setup
Build out an email list of all of these creators in step 1.
Use a tool like TweetScraper or other email scraping tools.
Set up a cold email outreach system using Instantly AIā¦
Spin up a handful of domains and email inboxes - should be able to send 1000s of emails daily.
For some extra touch points set up Drippi AI for Twitter DM outreach out scale.
Now hereās where it getās interestingā¦
4ļøā£ The NO BRAINER pitch.
Message each creator with a short no brainer pitchā¦
Remember, 99% of creators donāt want another platform to post toā¦
This no brainer pitch is meant to get their foot in the door.
Weāre not selling the full nostr vision (just yet)ā¦
For now, weāre literally just going for the primal app download.
The pitch?
You have free BTC waiting for you, an audience thatās already growing, and it requires 0 effort to maintain since your account will auto-post from X.
Follow up with their updated stats every 14 days.
āYou gained 197 followers and were zapped 21,538 sats these past 14 days⦠come claim your account and walletā
This could be done at scale - sending thousands of these emails daily to targeted high profile creators.
5ļøā£ is it even worth itā¦?
I had a conversation with nostr:nprofile1qqspywh6ulgc0w3k6mwum97m7jkvtxh0lcjr77p9jtlc7f0d27wlxpslh36g7 and he mentioned that it seems like all marketing efforts to grow primal/nostr are irrelevant and the only thing that moves the needle are big eventsā¦
Things like:
- Twitter banned in Brazil
- Telegram CEO arrest
- Ross Ulbricht joins nostr (soon š)
Macro events will likely always be the needle moversā¦
But imagine 100,000 creators already warmed up when the next big wave happens?
Lmk what you think šš½
Hoping this sparks other ideas and conversations
