In a few weeks, I’ll have to commit to grapes for Fall.
This is my biggest annual expense.
One that won't even begin to return capital for 2 years.
If Bitcoin is in a Bull market, it makes sense to go big
If Bitcoin is in a Bear market, it makes sense to keep it small.
Where do we go in 2026? Green or Red?
Yes, I grow my own grapes too.
Since I am in the highest elevation wine region in North America, my options for varieties that grow well here are limited.
Pinot Noir does insanely well here, so that's what I focus on.
To give my customers variety, I also buy grapes from the Grand Valley AVA that is only about an hour from me in Colorado.
Fair enough.
It took ages for the comments to load otherwise I wouldn't have asked because you've already answered.
I think you should go all in on your own grapes.
Save the money you would have spent buying extra grapes and spend it on expending your vineyard.
Maybe start making a cider or something else if you want to give your customers more variety
Cider would devalue my brand. It's a wine perception thing.
I have a new vineyard close to production and adding more is an 8 year commitment to not making money from the investment which is untenable when thinking about it in a Bitcoin lens.
Your sentiment is right tho
Go medium. I think we're going green in the 2nd half of 2026, but I make no promises lol
I have the same sentiment
Green for white grapes and red for red grapes ?🍇
There is a price difference between the two, but not that big
Green. HIGHER. You know what’s best for you though. (If I were in your boots) I would personally double down on my own grapes and plant more and by less. Go all in on Pinot Noir.
Already have a new vineyard coming into production. Adding more adds to the labor help issue
Acreage sounds great until you start digging into the work of land management and labor for farms. Keep doing what youre doing Ben.
I thought you grew your own grapes
Awesome!!!!
hmm wait you shouldn't be making such business decision based on the gamble of the price.
I wonder if you could somehow hedge that cost?
Tell me a better way then. You can't speed up wine
