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Lululuna
013efc5666035ee4ee9fd7db285b90f17cd449a3a5a675b158da68d250988a78
Gestalt Psychotherapist | Hard Money, Sovereignty, Slow Travel & Homeschool Advocate | Human behavior nerd | Ex Web3 CM | Free markets. Free minds. Real growth.

Been visiting some epic places - slow travelling as a family…

Swimming with huge sea turtles, watching them return home for mating season, seeing the females build nests in the sand dunes and lay their eggs, to hatch in January.

No tours, just a map, some knowledge from helpful locals, and a willingness to put the effort in.

We hung out for 4.5 hours, just us and the turtles…

Note: That’s a turtle skull my son found in the dunes.

https://blossom.primal.net/13a9e83cea7d53bd49e5a6724b9716713a75155c8362fa1cba466ca8417642df.mov

https://blossom.primal.net/dd425b6678b21b38897e28bd17ae0522ac99318f0d19ac873859a6ce0b81a7fa.mov

https://blossom.primal.net/6fd84d0922fd3474469c4f4eb3ac7b845fcec0b5391d96d5e710472339891c78.mov

No one has ever said that God has not forgiven them.

My new motto: Stack sats, act broke. Have more money than you show, speak less than you know.

Living on Freedom $

I no longer own a house I feel compelled to spend money on trying to ā€˜fix it up or repair’.

I no longer feel compelled to collect more homewares, decorations and the like.

I no longer care about buying better/ nicer/ more luxurious furniture.

I simply have much less focus and drive for all these things that played a huge part in my life for decades.

It feels surreal.

Now I am focusing on getting my true house in order - my health.

Like getting in a 2 hour walk in nature & getting as much sun on my skin as possible.

Funny how freedom $ evolves us into more of our Highest Good.

https://blossom.primal.net/32a3ccda02abf2386dd1accc20f6edc812175ff79bd0bab97227c266ad3bd82f.mov

D O N O T give your money to wolf street.

Stack sats.

Stay silent.

Get a Plan B passport.

Watch & wait.

Let’s play Simon Says: ā¬‡ļø

https://youtu.be/U8iQmr80HPM?si=t5ejNczqemYo5upa

Suggestions for open source iCloud service for my photos?

Great conversation. nostr:nprofile1qqst6k8lwyd5ny5uv8akz6jxj005uggsca3he7u2g7neyg508gwurecpzpmhxue69uhkummnw3ezuamfdejsz9rhwden5te0wfjkccte9ejxzmt4wvhxjmc3260kh 🧔

https://youtu.be/kpNTp1Pek1E

In this episode of G’day Bitcoin, Sean sits down with Daniel from Micro Seed to expose the hidden risks behind Bitcoin ETFs, treasury companies, and Wall Street’s growing influence. We dive deep into why running your own Bitcoin node, practicing self-custody, and securing your seed phrase are the only ways to protect your freedom money. Don’t let BlackRock or the fiat system control your future, learn how to take sovereignty into your own hands.

Link to Daniel's book is below too.

https://medium.com/gravity-boost/the-great-realignment-bitcoin-in-the-modern-era-ae129dcf9b37

I can’t wait till I pay someone for their investment property with Bitcoin!

We will exchange value and be grateful to one another.

And most of all, I will once again be able to care for as many rescue dogs as I can.

The biggest sacrifice I’ve made in swapping asset classes is that I am limited to how many dogs I can rescue.

Inflation affects our animals too as shelters and rescues are full and their donations are down.

Buying land again is my priority on a BTC standard.

I invested 4500$ cash I’d managed to save, into a World of Women nft. and got crazy into the whole scene in 2020. I was earning more from trading than from my business so went into it full time.

Managed to earn 100$k within months, then lost it all. That was more money than I’d ever seen or thought possible.

I also got rugged pulled by a team I started running a community for and they tried to pass me off as the founder. It was so awful, and terrifying. I was way over my head, the writing was on the wall, and I felt defeated by it all.

Then a friend sat me down over coffee and told me about Bitcoin.

Years later, my entire life has changed.

Homeschooling, slow travelling, investing in open source and trying to put my time and money into what I believe in.

I learned so much through the entire experience and I include it as the start of my journey into the Global Free Market.

I pray that ppl like this guy find a way to recover their losses, and their faith in something better.

ā€œStop looking at the size of your giant & start focusing on the size of your God.ā€

Patience and faith friends.

Just keep doing our thing on layer 1.

ā€œFruit takes time to grow.ā€

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Brilliant:

nostr:note19r8kw60e420u9ksashsu24d2u352vjazsl7vs4740tv0pk7kus3sak64y5

Replying to Avatar West Major

I started West Major seven years ago for selfish reasons. I was tired of soul-sucking corporate jobs, working on projects I didn’t care about. I wanted to work for myself.

The idea to make western shirts didn’t come from market research. I just asked myself: If money weren’t a factor, what would I love to make every day?

To me? Western shirts. And a western brand.

I’ve loved this garment and style my whole life. In my late 20s, I decided - if I was going to do it, now was the time. And I wanted to do it in America, where western wear was born.

I didn’t realize I’d just signed up for one of the hardest missions in apparel - with no money, no connections, and zero experience. Making clothes in the U.S. is already hard. Tees and denim? Doable. But woven shirts? Brutal.

Shirting mills? Gone. Snap button manufacturers? Gone. The skilled single-needle labor needed to make a proper shirt? Almost gone. But the deeper I got, the more obsessed I became. I saw American-made western wear as the underdog and I wanted to fight for it.

Eventually, I found a factory willing to try, and we got started.

My first batch launched on Kickstarter. Most were returned. People loved the shirt - but the arms were too tight. I made improvements and, in 2019, re-shipped a better shirt to those original backers. Then I launched the site, moved back into my mom’s house to save money, and started bartending at night.

That fall/winter, we sold out of everything - around 300 shirts. I started 2020 with momentum, ready to build the brand I’d dreamed of since high school.

Then COVID hit. Factory shut down. Bar shut down. No job. No inventory. I was a 30-year-old, single guy living in my mom’s basement trying to start a clothing company. That year taught me how to survive.

The factory reopened that fall, we got shirts made, and sales grew a little.

In 2021, we grew 100% and passed six figures - but lost money. In 2022, we grew another 35% - and still lost money. Everyone told me to give up on American-made.

This path is a manual one. We source every material ourselves, coordinate delivery to the factory. Many things - like pearl snaps and shirting-weight fabric aren’t made here anymore. So we import them, get them through customs, wash the fabric, deliver everything to the sewers. They cut and sew the pieces based off my design and pattern. We pick them up, run our own QC, iron, fold, tag, and bag.

All of this has to be planned months in advance. It takes 3–6 months to make one shirt. If I want flannels for Q4, I have to start spending money I don’t have in Q1.

Or… I could move production overseas and get finished shirts delivered to my door in 30 days, at a fraction of the cost.

But every time I consider it, I lose interest. The energy and excitement behind the brand fades.

At that point, I was bartending four nights a week and pouring everything I had into the business. Constantly out of stock. I could only afford to make 1–3 shirts at a time to meet factory minimums.

Someone pointed out that my margins weren’t high enough - even if sales doubled, I’d still be underwater.

So in Q1 2023, I made what felt like a last-ditch move: raised prices to $200 and moved manufacturing to a tiny U.S. factory with higher prices, but no minimums.

I figured it was my final shot, and probably wouldn’t work.

But it did.

Revenue grew just 10%, but we released more shirts that year, and turned a small profit. In 2024, sales grew another 40%, and the profit grew too. After 5–6 years, I finally paid myself enough to quit bartending.

Now in 2025, we’re still growing. We manufacture with both that small factory and our original one again. We’re in about 14 stores across the U.S. (and one in Italy). All of them have re-ordered. Online sales are up. And we’ve pieced together our own supply chain to make it all happen. It’s not perfect. I want to make the highest quality shirt possible - and doing that in America is still very challenging, complicated, and expensive. But we’re getting there.

There’s another catch.

Recently, I learned from keyboard warriors on X, that to legally claim something is ā€œAmerican-made,ā€ the FTC requires it to be ā€œall or virtually allā€ made in the U.S. That means every material - fabric, buttons, snaps, labels - must be sourced domestically.

Most countries are more flexible. Switzerland’s ā€œSwiss Madeā€ requires 60% local manufacturing costs. France allows it if half the cost is French. Germany and Japan focus on where the core transformation happens. But in the U.S., it’s basically all or nothing.

That’s been a gut punch.

I can literally watch our shirts get made from scratch, by Americans, in America. Washing, cutting, fusing, sewing, pressing, trimming - all of it done here. And many of our materials are from here too. The labels. The interfacing.

But because our fabric or buttons aren’t made here (and can’t be sourced here), we’re not allowed to say ā€œMade in U.S.A.ā€ I guess?

I’m just trying to make a western shirt in America. I’m not trying to game the system - I just want to be transparent about what we’re doing, and why.

So here’s the moonshot dream:

To build a vertically integrated factory and make a 100% American-made western shirt - fabric, snaps, buttons, labels, and labor - all under one roof. Today, that’s not possible for a small brand like me. So for now, we cut and sew our shirts here, using the best materials we can find, sourcing abroad when we have to.

At the same time, I’m not afraid to use legendary fabrics from overseas mills - some of which have spent generations perfecting their craft. I want to make things here. And I want to make the best stuff possible. I believe we can do both one day. It doesn’t have to be all or nothing.

The brand is still small. I still work seven days a week. No breaks. But nothing has killed us yet. And we’ve still got 100,000 more shirts, ideas, and products to build here under the West Major banner before I die.

Such a fan!

Gut punch about the MADE IN AMERICA label regulations - I bet you cld have some fun with this! Like customise a cheeky label that tells it like it is - sewn by hands in America but bureaucracy says we’re not allowed to tell you (type of thing) and actually lean into the trailblazing mission - it’s actually darkly humourous if you look at it from this angle isn’t it ? Your brand’s mission - to bring back the tradition of American made western shirts - yet youre stopped from saying that. šŸ™„

I wld definitely find a way to acknowledge this on the garment or in the branding somehow.

So impressed by you!

So many Founders don’t connect to their passion as a WHY for their business.

What your doing by creating your mission and sticking to it, is creating what I call ā€˜the heart beat of the business’ which actually becomes an energy source that the business can thrive on, instead of it running off your life force. Which is does in the beginning, but will slowly move more into the energy of the mission itself! And which other ppl, brands, community, can get behind, appreciate and believe in too.

When someone buys a product from West Major, they are investing in the mission- the ensure that Americas Western history lives. Very clear. Brilliant. Niche market.

Very impressed!