For example sake, let’s say we’re running a campaign for nostr:npub14am887cf6kvwkce89nt7dsw3v9qrrn0uppxyvr6a2jd7xdwuwccqwnudp2 ‘s brand, Heart & Soil (with a 0.5 btc budget)

Step 1:

First we’re going to identify 100 relevant nostr creators and negotiate terms of posting.

Let’s say 100 creators at 300,000 sats per note each.

We’ll spread out the posting times over the course of a month… about 3 per day.

Nothing groundbreaking so far… but here’s where things become a bit different than your typical social media campaign…

Instead of paying creators offline, Heart & Soil would zap 300,000 to each creator - publicly visible on their note.

This does 2 things:

1️⃣ Increase visibility on that note (more zaps = more traction)

2️⃣ Increase positive sentiment of the brand (i.e. “this brand supports nostr creators”)

If you see a note about a brand, then that brand zapping 300,000 sats, this will get your attention.

Step 2:

Top of funnel 👀

We’re going to allocate 10,000,000 sats to “bulk zapping”

The plan is to send 21 sats to nearly 500,000 notes over the course of a month.

I’d probably attach a message like “Eat your organs” or something like that to each.

The goal here is to drive eyeballs and awareness to the account.

Step 3:

Profile and bio set up.

Think of this like a funnel.

We’re going to be getting tons of eyeballs to the account…

Now, what we do with that attention is key.

First thing, let’s repost all of the creator notes to get social proof on the account.

Secondly, let’s get our bio set up.

It should say something like this:

“The most nutrient rich supplements on the planet. Goal of sending 10,000,000 sats (currently at 1,342,091). Tag us and we’ll zap you! Use code NOSTR for 10% off.”

The goal is to turn buyers into creators and set the precedent that Heart & Soil zaps all creators.

I’ve noticed that there is a ritualistic posting style on Nostr - the good morning notes, coffeechain etc.

We want to get this style of note going for Heart and Soil.

Allocate 10,000,000 sats to just zapping customers that post the product on nostr.

What do we think - would this work? Would brand campaigns be a complete flop on nostr? What would you do differently?

Hey nostr:npub12gu8c6uee3p243gez6cgk76362admlqe72aq3kp2fppjsjwmm7eqj9fle6 what’s going on with MSTX? It trading way off and MSTR is up. I’m trying to buy premarket but I guess I’m still too early.

Massive props to the nostr:npub1c0rnyyhmdnvg6xkvrrmgf8rxp3r28jtjhad8vmze8rgxf87aed7qlltlvg crew, especially nostr:npub12r0yjt8723ey2r035qtklhmdj90f0j6an7xnan8005jl7z5gw80qat9qrx nostr:npub1ymt2j3n8tesrlr0yhaheem6yyqmmwrr7actslurw6annls6vnrcslapxnz nostr:npub1yx6pjypd4r7qh2gysjhvjd9l2km6hnm4amdnjyjw3467fy05rf0qfp7kza nostr:npub1xswmtflr4yclfyy4mq4y4nynnnu2vu5nk8jp0875khq9gnz0cthsc0p4xw nostr:npub1r8u6lw8c2h67s66magtqu78vtpckfzcsmmdsg06gqm723njsunfs8kfjwl nostr:npub1rjwumr7j6tac08t0qttvc44walt549nc4eyyxjc0phn6yxzj7uzq0accc9 nostr:npub1xhryyle4vywha3xc6slrgeqchanx66y4ewh3xhzegw8z0edqtj6sgsyljv nostr:npub1tx5ccpregnm9afq0xaj42hh93xl4qd3lfa7u74v5cdvyhwcnlanqplhd8g nostr:npub1yrkexvt88h6cgd32gdcfm55auuz6rw6c70xj478gcz6lstz5czvs9s77xh nostr:npub10npj3gydmv40m70ehemmal6vsdyfl7tewgvz043g54p0x23y0s8qzztl5h nostr:npub18pudjhdhhp2v8gxnkttt00um729nv93tuepjda2jrwn3eua5tf5s80a699 nostr:npub12gu8c6uee3p243gez6cgk76362admlqe72aq3kp2fppjsjwmm7eqj9fle6 nostr:npub1dmahfent0mtlh8ahhzu0ztslhw470azcyw3n599vvrxfysfg25mqurhrpq and countless others who have made my 2024 worth living. 2025 wouldn't have been an optimistic year if it wasn't for discovering some of the funniest, chillest and down to earth peeps here. Thank you all and I'll see you in just over an hour in 2025!

For all the people on #damus who are still zapping profiles and have no zap ⚡️ button on the notes, you can use https://zap.army (Damus nostr script) to enable them. Only few clicks and you should be in business. Code is done by nostr:npub1k92qsr95jcumkpu6dffurkvwwycwa2euvx4fthv78ru7gqqz0nrs2ngfwd and the page is hosted by me.

Where in the world is nostr:npub12gu8c6uee3p243gez6cgk76362admlqe72aq3kp2fppjsjwmm7eqj9fle6?