Talked to a guy a recently who's in the online marketing space.

He had a lot of interesting questions about nostr.

BUT

He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.

If you want people to see ads you'll have to earn it.

He felt almost INSULTED.

Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.

As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats

Like a central banker having their handy printer taken away.

The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.

Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.

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I’ve never been more bullish on innovative marketing through Nostr.

Mew too! 😽

Very bullish here. From my experience so far, it comes down to the WoT. It goes back to what you said earlier about Nostr, and the culture being built here.

You MUST establish a valued reputation first. It will take time, and you will have to grind, but if you're willing to do PoW, you can establish that reputation.

Once you've established that reputation, as long as you maintain it, it will grow exponentially via WoT. Fiat minded ppl do not understand this, which is why the Nostr community/culture is ahead of the curve.

Anyone here now, that is willing to put in the work, will enjoy the rewards of being here first. Just my 2 Sats.

nostr:note1kymed66cvj5w720c9nne78g5mt5xa4a40fhz89f3z5r5efepuxyqkn6sej

I tested a zapvertising a couple days ago.

You are correct. Need to build the WoT. Community building.

For around 2000 sats I trended for an entire day while nudging Rigly.

They did not ask for me to do that. But it was me just playing around with possibilities.

You mind if I DM you?

Thought the same. Not at all. Lol

It all starts with your reply ratio.

Engagement is king.

Nostr is a stream of consciousness where thought leaders can GFY.

Communities are built with webs of interaction. Enriched in reality.

Couldn't agree more. It's the very nature of Nostr to engage, and build community.

Can't sit in the corner lurking, and then expect engagement when you post your one note per wk. 🫡

Different angle, but I like the idea of "this uses Nostr" being a marketing hook for B2B products. So still just marketing of products to companies, but the fact that B2B product x makes use of Nostr in some certain way makes that product more palatable to business buyers.

👋 Marketing guy who likes the telling a story and helping folks find solutions to their problems instead of the methods above. 🤯

Good copywriters will CRASH it on nostr; that’s also why good copywriters lean towards email lists and often completely bypass social media as top-of-funnel

Do you see any application of nostr that is similar to subscribing to an email list?

I haven’t finished it yet 😅😅😭😭

Nostr isn't for everyone. Made for everyone but will never be for everyone.

Is that a good or bad thing?

Neither. People get to choose.

Someone must be developing a “watch this ad and get some sats” opt in ad platform for Nostr

I always hate those things and think they make no sense; anyone willing to trade their time for a few pennies cant possibly buy anything you’re selling.

Probably the reason it makes no economical sense is why Brave ended up just launching a shitcoin.

I agree I’d never do it or make a platform that does it. But millions of casual game users do choose to view ads instead of paying $2 for the ad-free version. Implicitly they’re making the choice that their time is worth very little. Wonder if made explicit they’d choose differently, or if it’s just a matter of the default setting (ads by default, pay to remove vs no ads be paid to watch).

I wouldn’t know, maybe nostr:nprofile1qqsxu35yyt0mwjjh8pcz4zprhxegz69t4wr9t74vk6zne58wzh0waycpr9mhxue69uhhqun9d45h2mfwwpexjmtpdshxuet59uq32amnwvaz7tmwdaehgu3wdau8gu3wv3jhvtc3d03sk does since he understands the gaming world; but I would guess most would prefer to pay but don’t have the means to do it (ie no banking)

The other related thing is the insane amount of PPV traffic on garbage networks out there. There’s clearly a large market for it, and there’s enough money to keep that going. Kind of talking out of my hat here since I’m not versed in it but every time I stumble on these networks doing billions of impressions at a penny CPM it’s startling

I'd like to think that 21 sats won't always be worth a mere 2¢. One day they may have the equivalent purchasing power of $21 today...

I still wouldn’t waste my time watching ads for sats.

Everyone has a price, though, right? For enough sats I'd wager you would.

The homeless and unemployed could do it to at least make something. "Will watch ads for sats."

Hi! We are doing this at nostr:nprofile1qqs0xgvyaeact5khdrllmk7r936mhmtdjt3d6sm3g2h4c5qgd5wp00cpz9mhxue69uhkummnw3ezuamfdejj7qgcwaehxw309anxjmr5v4ezumn0wd68ytnhd9hx2tcgtfwta. Building an attention marketplace.

People opt in to see ads. Set a price for their attention. Advertisers set the highest price they are willing to pay. Every time there is a new block on the Bitcoin blockchain we match you up to see an ad.

Proof of concept coming soon!

May 2025!

Ok I’m very curious. Followed!

welcome to the revolution!

How is this not a dystopian future you are trying to build? The choice to sell your attention will be exploited since the suggestive power of dark patterns is asymmetrical to the users' ability to regulate their behaviour in a closed system. Especially when it comes to "smart" people since they have the most bias believing they are shielded from such influence.

maybe watching our manifesto would help you better understand what we are building. this is the opposite of exploitation.

https://player.vimeo.com/video/1022486742?h=b71c266f13

Marketers literally ruin everything. I know cuz I was one..

Zapvertising does work. It's just going to require a new marketing mindset. They'll come around eventually. The old model will die eventually. People have had enough. And when they do, marketers will adapt.

Other than nextblock, what other zapvertizers are there?

Did not know that. Thank you 🙏

A link maybe? Can't find anything on it.

They zap people, sometimes 1K or 10K back in the day, to products on their online store or new versions of CLN, etc.

So just adding a link in the zap?

Yes, what you're already doing.

Cool 😎 Thank you. 🙏

I got like 10 sats the other day.

Winning 🤣

Though, zaps of those amounts don't really fit the narrative of Zapvertising IMO. They're too small and easily missed. Larger amounts are seen and have more of an impact.

nostr:npub1cj8znuztfqkvq89pl8hceph0svvvqk0qay6nydgk9uyq7fhpfsgsqwrz4u is the best example of this working, he zapvertised nostr:npub10qrssqjsydd38j8mv7h27dq0ynpns3djgu88mhr7cr2qcqrgyezspkxqj8 into being the fastest growing bitcoin podcast in the world 🔥

Azzamo.net/premiun is one I’ve seen recently, they zapped me, a couple of times. I’ve not checked it out though, tend not to for things like this.

Kinda bearish on zap advertising, but bullish on clients that remove the like button in favor of a zap button

How dare we expect value for value

Keep in mind, if it is the correct marketing to the right audience, that's beneficial for both parties.

Even on the big platforms and with seerch, there is zero chance you could know about every product, new idea, way to help your life, healthcare treatments, vitamins, clean meats, whatever...

There is nothing wrong with marketing when done right.

Marketing should offer useful information, not simply unwelcome repetition. Otherwise it's just expensive spam.

Yes, absolutely.

People won't realize that all advertising requires a fenced in, captive, and domesticated "audience" that just doesn't exist anywhere on Nostr except Primal.

nostr:nevent1qqsyjj6g2zj634c84mjm0ee6c3kkqja6vx848d2h5ggtxu3g9lckw9cprpmhxue69uhkv6tvw3jhytnwdaehgu3wwa5kuef0qgs04xzt6ldm9qhs0ctw0t58kf4z57umjzmjg6jywu0seadwtqqc75srqsqqqqqpfr4veg

Just the way we like it

Zapvertising is the best advertising

Most definitely 😀

Oh boo 🙄

I think a fair amount of people would opt in on some sort of ad relay and get paid for viewing ads, not sure who this could be implemented or anything. But I can see it being a thing.

PARADIGM SHIFT

When done well, marketing provides value. Not just for the brand and the medium, but for the consumer as well.

And nostr can be the place where this type of value marketing will thrive. Don’t know how yet, but we will figure it out.

Differentiate differentiate differentiate⚡️

Authentic and truly good marketing is about communicating something good to others. It's about offering something that will make their lives better.

Sure, paying to become viral won't be much of a thing anymore, but that means more budget to making the product something people want to share rather than bribing the middle man to let others see it.

New media has already shifted to curators and influencers as opposed to ads. Nostr will do the same

I’m trying to bring awareness to my book coming out soon. I guess I should get more involved in Nostr.

Check out previews here https://satoshissecret.ghost.io/

Interesting take

I was thinking about this yesterday when I got bombarded by a product advertisement on IG after a conversation with my partner on said product

Listening in on private conversations to know what product I’m interested in, just cheating to me

No effort involved, just putting money into a system to get your reward

Sounds like a classic case of failing to adapt because it goes against his current job-aligned interests.

Struggling with this personally as an ecommerce business. I’ve always found it less intrusive to advertise on platforms like Amazon or Etsy where people are actually actively shopping.

You could do a 5 second video ad that's just you saying to a camera "I hate ads too but please buy my products I'm sorry"

nostr:nprofile1qqs0xgvyaeact5khdrllmk7r936mhmtdjt3d6sm3g2h4c5qgd5wp00ce9pg4g is going to solve this exact issue. They are creating an attention market place where users set their price for 30 seconds of their attention advertisers set the price they’re willing to pay. Boom we have a market place where everyone will leave happy.

Talked to a guy a recently who's in the online marketing space.

He had a lot of interesting questions about nostr.

BUT

He just couldn't get past the fact that you won't be able to force people to watch your shitty ads in the legacy, attention-hijacking way.

If you want people to see ads you'll have to earn it.

He felt almost INSULTED.

Entitled to the ability to drop a few $$ mils on Facebook's lap and get immediate access to millions of targeted eyeballs.

As if someone had taken away he had taken for granted, the unalienable right to pay to feed shit down people's throats

Like a central banker having their handy printer taken away.

The amount of cope, yelling-at-the-clouds and hate we'll see will be unprecedented.

Interestingly enough, I think nostr will be amazing for SMART marketers and true talent and honed craft will shine even more than in the legacy web.

Super Interesting.

Nostr will shit all over the current version, which is predicated on everyone drinking neuro toxic water and having a mild form of brain damage.

the level of personalisation and specification nostr will allow for will be unprecedented because of its openness

# 👀☕🇧🇷GM

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

― Upton Sinclair

We promote our stuff here but not as the legacy publishers would do. We just have our NPUB as any other pleb. We share our product at the time we replay to interesting posts. Is people who decide if they want to follow us to know the news, or not.

Then if they buy it is another thing.

I like that

ONCE YOU SEE IT, IT CANT BE UNSEEN. INTERESTING CONVERSATIONS

The amount of people willing to sell their eyeballs in exchange of “free” services is pretty damn high.

In the end… let the strategies fight it out. Looking forward to the first Nostr client that implements traditional advertisement, and fixes the toxicity of that industry.

You are slowly abandoning chaos it seems.

Zapvertising is the way ⚡️

This explains why ad quality has been going down the drain in the fiat era. I remember superbowl ads were an EVENT. Now, nobosy even remembers them. Creativity has been phased out of the ad industry, because they don't need it, they can simply shove it down our throats. So good creative ads are less valuable than ever. Sad state of affairs. Bitcoin and Nostr fixes this.

Using Primal web interface, there's always "Trending 24h" events list headed by nostr:nprofile1qyv8wumn8ghj7urjv4kkjatd9ec8y6tdv9kzumn9wsq3vamnwvaz7tmjv4kxz7fwwpexjmtpdshxuet5qqsqfjg4mth7uwp307nng3z2em3ep2pxnljczzezg8j7dhf58ha7ejgqgzx3h GM CAPSLOCK MESSAGE. I think if you need Nostr ads, you need to buy it from guys like him....

there will be a way to pay to feed shit down people's throats. someone will invent some kind of opt in advertising but instead of the platform getting it, the users do

maybe a special relay you can add that drips ads over time but you get a monthly zap for having it?

there's definitely people out there that will look at an ad for 1 sat and there's also people out there that will pay 1 sat for those eyeballs.

just a matter of time

Yeah, we need to figure out how to support the free Nostr infrastructure (relays, media servers, etc), because otherwise Nostr won't grow or succeed. Most ppl out there are used to not paying for social media and would (and do) gladly trade their data to big corprorations like Meta, X, Google, etc to be able to use social media for free. For Nostr to succeed we need them here and we can't charge them. So ads might be a good solution to keep the free tier alive and functional.

nostr is succeeding in my life but I see advertising as inevitably. where attention goes, money flows. the good thing is that with nostr, it will be opt in. with platforms ads and tracking are the default

just saw a trending post now with 78 comments to follow and comment for 20 sats. 2 cents a follower is pretty cheap!

#zapvertising

#yestr

#iykyk

🔥🎯🎯🎯🎯

LFG 🚀

Hehe I had a similar mindset when I first joined Nostr. I thought the same network effects won’t apply here.

Social engineering and click bait still works on Nostr tbh. After all people are using it.

I hope rage doesn’t sell here as Nostr gets more participants.

Are there a lot of people who don’t use ad blockers? I never see ads online.