I spent another 100,000 sats on a zap-vertising experiment…

And I think I proved that advertising on Nostr actually works…

Here’s:

1️⃣ What I did

2️⃣ The results

3️⃣ What I learned

1️⃣ What I did:

I sent 4105 zaps over the course of 3 days for a total of 112,000 sats.

Each zap contained a link for a blog post:

zapvertising-experiment.carrd.co

My goal was to see if I could get a reasonable cost per click (CPC)…

2️⃣ The results:

During the campaign I had a total of 71 unique visitors to the page.

CPC was 1578 sats or $1.50 usd.

I also gained 245 followers from that campaign.

These CPCs are in line with other ad platforms which validates the overall concept for me.

3️⃣ What I learned / brain dump:

- Results were better than expected.

- I thought there might have been a bit of negative push back (however none received).

- There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔)

- THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered.

- Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data)

- Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off.

More to come 🫡

Let me know your thoughts 👇

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Discussion

There seams to be something. Zap-vertising seams to work.

Would be interesting to compare the results with different zap amounts. How would it be with 2 Sats? How with 2000 Sats per Zap?

I think there could be a lot of magic in it. Great work.

Very cool! Nice to see someone approach this with metrics in mind.

For these kinds of updates (especially for different campaigns), you may want to consider adding unique hashtags so those interested can easily follow along. #zapvertising is a generic hashtags, but this is Nostr, so use whatever you want. 👍

I've clicked out of curiosity. No zaps needed. 😉

Nice estimates! 💜

Are you doing this purely as a study? Is this for some sort of a revenue stream you’re trying to boost? Do you expect to gain/lose/break even in sats? Thanks for your insights!

Purely experimental right now. I know I’ll lose sats because there is nothing being sold

Well done!

Keep experimenting and sharing your feedback!

note1l6q870529lewvmrjc5wv4e0nnufy8gsy90ps3cuer6ecfytmfm7qysr060

This is fascinating since you’re investing sats to test this and not just performing a thought experiment.

Nostr works best in this way, as there are more real people here with real interests and less “Smash That Like Button And Hit Subscribe For Update!” types. Because of this, there is more second-guessing before clicking.

Great work 👏

keep in mind private & anonymous zaps don’t show up on those stats, something I was reminded of recently.

good point. lightning network has a lotta bells and whistles like this :)

Did you do this manually or use zapadd?

I tapped the link after you zapped me because I wanted to read your thoughts on #Zapvertising as Zapvertisements have been pretty stale over the past year or so. It's good to get new perspectives. We had a lot of excitements around them in the beginning, but there are only a few people or companies that regularly do it. Most advertise their new podcast, but nostr:nprofile1qqsfy229w70e8lgtxavlz9t78k06yrel6fxyhreteafqet8kfxhhwmg2c6av2 continues to be the outlier here, advertising their new products and software updates. Hopefully your new deep dives into them bring about a wide variety of use cases from a wide variety of audiences. Keep up the great work. 🫂🤙🏻💜

Nice study, and nice initiative! Following.

Yeah, I followed as well, because he sent me Sats in his experiment. 🤷🤣

That's why I follow 1800 npubs.. was following everyone that zapped in the last 2 years 😅

Hey, why not? You're just following your revenue stream. 🤷🤣

My grankids appreciating from the future 😁

Really interesting to explore the boundaries of what you can do on nostr! I don't like seeing ads on any platform but zap for click is at least transparent to the viewer!

Here’s an idea for an experiment: leave ecash (e.g. cashu) tips as comments instead of zaps. A user has to click the link to claim the sats (whatever website you’re trying to promote). This is nice because you have direct feedback on how much money it takes to generate a click. The user decides directly on whether the link appears worth a click. Ecash can be made redeemable only by the npub to whom it was sent. Based on my understanding of cashu, I believe this is technically feasible.

I received a couple of your zaps with the link but didn’t click. I didn’t know what it was and didn’t care to find out. Nothing was in it for me except simple curiosity. I’d already been paid.

this.

I gotta dig into this more. Thanks for sharing this 🫡

As a non technical person, and idea where to start with this one? What tools could be used in making this happen

I’m not an expert on this either. I’d defer to nostr:npub12rv5lskctqxxs2c8rf2zlzc7xx3qpvzs3w4etgemauy9thegr43sf485vg on whether this is currently feasible.

I know that I can send sats via lightning to you at [npub]@npub.cash. You do a nostr login and claim the sats (as ecash on the npub.cash mint). Only you can claim these sats. This is one example of pay-to-pub key (P2PK) ecash. In fact, there are 300 sats for you there now. Check it out.

Say you’re using a nostr client on the web. Here’s a possible flow (that would need some work to build):

- have a browser extension to log the npubs of the accounts you want to tip

- those npubs are saved in a database

- your website has a default landing page with info about the company/product

- there’s a button to claim ecash

- a user hits the button and inputs their npub

- if the npub was in your database, your wallet sends x number of sats P2PK

That’s awesome. Thanks for showing me this.

🤔🤔🤔💭💭💭

🥂

Imagine this onboarding flow. Zero wallet set up. Make an account, receive freedom money units.

If you tipped a Cashu token in a comment to someone, wouldn't that token be redeemable by anyone? In my experience with Cashu tokens being posted in notes and comments, the token can be claimed by anyone who gets to it first. Is there some way to tie a token to a specific recipient so that only the intended recipient can claim it?

Yes, you can pay-to-pub key (P2PK). Check out npub.cash for an example.

Yeah, I've got an @npub.cash address that sends received sats to my Cashu wallet. I'll have to play with it to see if I can figure out the P2PK option for sending tokens. 👍

I think you could get better results if you gave sats in the form of ecash if the user checked the site.

How did you chose who you sent the zaps to?

how do you put a link on a Zap?

I thought the same thing

Check my zap on this note

The audience here is mostly tech savvy and will likely use Brave as default web browser so that would block Google analytics often.

I figured something like this was going on. Have a feeling those click stats are significantly underreporting

imo and according my experience, #zaps ⚡ is one of the most interesting and somehow "attractive" think here. It's really like a small electric shock 😁 , giving-receiving love and respect.

When I receive a zap from a non-follower,

AT LEAST I will check the account.

If the account content interesting me then I follow and zap-back some posts also.

If the account 's content it's not interesting for me, then AGAIN I will zap-back at least one post of him/her 😜

Think I got zapped twice for the same note, so maybe the numbers are a bit off (if it was a bug).

I also got the zap ad 2 times. Clicked once

Limitation of the bulk zap software I was using - no way to remove duplicates or ensure I’m not zapping the same note twice

Which software did you use to automatically send zap ads? I’m looking into #zapvertising now and would like to come up with a strong campaign both to promote my new project and document the efficiency of #zaps as a marketing tool.

#asknostr

I used @ZapAdd

Very cool. Followed 🫡

I wonder what making the link clickable in Primal would do to those numbers 🧐

Yes please 🙏

Yeah, wasn't clickable for me either in rabbit, so never visited, but I did follow you

need

Fix your own fucking roads.

Thank you

My experience with your zap somewhat mirrors @archjourney. Here's the order of events as I experienced them:

(1) Received a notification on Primal that you zapped my post (no link was shown [see screenshot]).

(2) Clicked through to your profile to see if you had content I might also enjoy.

(3) I am a creator interested in alternative monetization models--your content seemed aligned and I decided to follow.

(4) Noticed the zapvertising link in your profile bio/header.

(5) Clicked on the link in the header to see the webpage.

I'll continue to follow your experimentation. :)

You signed up for Satograms?

Not yet, but I just checked out your link. Thanks!

Great work 🤙

I got one

Results may be better for a real ad, saw test ad and ignored BC no reason to click

Interesting experiment and wonder why others think #cashu would make the experiment more successful. You have my follow🤌🏻

Is the link in the zap or did you zap a person and send them a link? You’re on to something here

It was in the zap

i Will click no cost my Fren. 💜♾️💜

Love this type of learning in the open

Thanks for sharing

The thing I like most: the tailwind for all business idea iteration on Nostr. We know the future means more traffic, value, users, usability etc. So building & investing is so bloody exciting

If proper, personal algo feeds are developed, then users may open up some avenue to accept zaps to boost your advertising up in those feeds. Could be interesting.

I'm a fan. Zap me and I'll check out your products or services. nostr:npub1jg552aulj07skd6e7y2hu0vl5g8nl5jvfw8jhn6jpjk0vjd0waksvl6n8n sent me a good zap recently.

Interesting and thanks for sharing. More text in the memo could help, I didn't even realize it was a link before moving on.

There's a number of new interactions or markets that open up with zaps, but like most things the first principles of good marketing, sales, education, or service need to be there.

I played around with nostr as a feedback platform and it was pretty cool being able to receive developer feedback while zapping people's feedback content fora bout 5,000-15,000 sats at the time.

Right now I'm exploring how it can made edtech more awesome. But I'd agree that pushing zapvertising is the right direction - it's a competitor to the like button.

Issue is we need more skilled marketing and business folks - nostr atm is pretty developer/investor heavy.

This is super interesting. You are definitely onto something!

Awesome. Thanks for sharing this. Hmm maybe I should try this to sell the wagyu beef I just had butchered.

Im so weirded out by the idea of getting paid-to-watch ads.

Now im wondering how many ads im watching for fun.

You’re right, format seems a little off. A lot of potential tho

I like what you’re doing…

Keep experimenting and thanks for sharing…. 💟

Nice experiment. I was one of the few receiving some sats on 2 of my notes. When i saw it looked like spam or advertising i automatically didn't click.

I think people here are also caught off-guard as apart from some spam zaps people have probably never received advertising through nostr, so it's interesting to see what it's about.

I still find it fascinating how this whole concept work. On an ideological level i hate it, but on a psychological level it is a really interesting concept to invest a little money to attract customers so that you can actually turn a profit from said investment.

Sounds great

I don't know how to feel about this to be honest. On one hand I think that this is fascinating, on the other I just don't engage with ads and use adblockers on all my devices, including DNS based ad blocking, so I personally just ignore ads. And I'm not sure if being paid to be subjected to ads is a much better model, it's better but not much better.

To me the real way for people to earn money on nostr is Value4Value, by zapping posts you find valuable you can send a message to the world that you'd like to see more of that.

Good for you. A lot of us are stoked.

I just finished a book that will be published for free. I will try some similar approach for Nostr people to repost and/or visit the site to download! Thanks for the experiment!

I'd say that given the nostr crowd probably skews much more towards technical on average the amount of adblockers and other privacy extensions that would taint your results is above average so the results might actually better than that

I agree - it’s probably significantly better

on the other hand people were also aware of this going on (at least i was when i clicked the link) so maybe you had people clicking out of "support" more than interest which would skew the results

Your experiment is a pioneering step for monetization on Nostr. It's encouraging to see innovation around zaps—beyond their original intent—and highlights the platform's unique potential. Keep sharing your insights!

Zapping a web address is intriguing. Lots of use cases I never thought of before.

Zaps are a proven way to get my attention, but I wonder if I would eventually tune them out if everyone started doing it (thousands of zap ads per day would be overwhelming, much like current ads). I would probably only pay attention to the ads with a lots of sats, as that tells me the seller has skin in the game.

Great info and interesting experiment! You just got another follower and a zap for the quality post! 🧡

I think as the Nostr network grows, you’ll get even better CPC.

nostr:npub16c0nh3dnadzqpm76uctf5hqhe2lny344zsmpm6feee9p5rdxaa9q586nvr could you please show links on zaps on Primal? 🙏

Do you happen to have an idea of legacy costs for clicks?

I love your little Investigation and all those updates 💜

I received two of those zapvertisements and it was lost on me. Only realised what you were doing now after seeing this note boosted by someone I follow.

I also only follow my followers because I believe that it would give me a more diversified feed and less curated set of opinions protecting me from falling into a trap of confirmation bias. (Which I realise now is unlikely.)

I don't know if this feedback means anything to you. Maybe there is an untapped minority target of your experiment you don't know about or something.

You didn't take the nostr:npub1qqqqqqyz0la2jjl752yv8h7wgs3v098mh9nztd4nr6gynaef6uqqt0n47m factor into account in your calculation. If I hadn't read his answers, I wouldn't have clicked on your link.

Very interesting! Have you posted a tutorial on exactly how you did this?

Hey #nostriches!

What about some "free' #sats?

I have 30.000 sats to spend.

Rules are simple.

- You #boost one of my #notes, whatever you like most (must include image or video)

- you receive sats according the amount of YOUR followers

1000+ followers receive nothing 😜

Will make a post when my valuable satoshis are finished 🙂

LFG!!!

nostr:nprofile1qqstfvm3tmwkud4jhrwg6545a2yqslht4pc0nsay7hc4ddvkfp4sajspzfmhxue69uhhqatjwpkx2urpvuhx2ucpr3mhxue69uhkummnw3ezucnfw33k76twv4ezuum0vd5kzmqpr4mhxue69uhkummnw3ez6ur4vgh8wetvd3hhyer9wghxuet5f835kd maybe you want to participate??

nostr:nevent1qqsyag4n7mu3c8ja34683udgpwzpe8s487ldna9fdd0hyw456k75n2cppemhxue69uhkummn9ekx7mp0qgstfvm3tmwkud4jhrwg6545a2yqslht4pc0nsay7hc4ddvkfp4sajsrqsqqqqqp73ez78

So Mike - did you send the Zaps unannounced with the links (cold zapping?) or did the folks already know you and you said (I will zap you x for reposting the link? warm zapping)

Thx☮️

Unannounced (cold zapping)!

P.S. Loved your recent podcast with nostr:npub1s05p3ha7en49dv8429tkk07nnfa9pcwczkf5x5qrdraqshxdje9sq6eyhe

Great experiment! I wouldn't have fallen for the idea of inserting a link as an advertisement for a website.

Good job! 👏 👏

Thanks for that report! What tools did you use?